What's It Take to Make a Product Iconic?

Business & Finance, Management & Leadership, Planning & Forecasting
Cover of the book What's It Take to Make a Product Iconic? by Bertrand Cesvet, Tony Babinski, Eric Alper, Pearson Education
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Author: Bertrand Cesvet, Tony Babinski, Eric Alper ISBN: 9780132479929
Publisher: Pearson Education Publication: August 12, 2010
Imprint: FT Press Language: English
Author: Bertrand Cesvet, Tony Babinski, Eric Alper
ISBN: 9780132479929
Publisher: Pearson Education
Publication: August 12, 2010
Imprint: FT Press
Language: English

This is the eBook version of the printed book.

This Element is an excerpt from Conversational Capital: How to Create Stuff People Love to Talk About (9780137145508), by Bertrand Cesvet, Tony Babinski, and Eric Alper. Available in print and digital formats.

 

 

How to create products that are truly iconic--and create conversation everywhere they go.

 

 

The Red Bull can has become a modern-day icon. It took Dietrich Mateschitz and Johannes Kastner more than a year during the company’s start-up phase to design the can. Some might argue that this micro-management of packaging minutiae was an overinvestment in time and resources, but the result speaks for itself. Through such care and attention, product and package design can take on iconic power….

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This is the eBook version of the printed book.

This Element is an excerpt from Conversational Capital: How to Create Stuff People Love to Talk About (9780137145508), by Bertrand Cesvet, Tony Babinski, and Eric Alper. Available in print and digital formats.

 

 

How to create products that are truly iconic--and create conversation everywhere they go.

 

 

The Red Bull can has become a modern-day icon. It took Dietrich Mateschitz and Johannes Kastner more than a year during the company’s start-up phase to design the can. Some might argue that this micro-management of packaging minutiae was an overinvestment in time and resources, but the result speaks for itself. Through such care and attention, product and package design can take on iconic power….

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