When Sport Meets Business

Capabilities, Challenges, Critiques

Nonfiction, Sports, Reference, Food & Drink
Cover of the book When Sport Meets Business by , SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781473988163
Publisher: SAGE Publications Publication: October 19, 2016
Imprint: SAGE Publications Ltd Language: English
Author:
ISBN: 9781473988163
Publisher: SAGE Publications
Publication: October 19, 2016
Imprint: SAGE Publications Ltd
Language: English

Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry.

Structured into four sections, the book covers the key issues in the Business of professional sport:

The New Sport Environment – Analysing the consequences of increasing commercialisation by looking at the multi-billion dollar sports goods industry; the effects of globalisation and how commercial influences have made running one of Europe’s most popular sports.

Sport Marketing and Media – Investigating the role media and marketing has in commercialisation, with emphasis on the growth of sponsorship; media rights in European club football and the growing influence of social media in sport.

Sport and Finance – Relating to the economics of European sport: there is an investigation into the financial policies employed by European Football clubs, specifically in regards to the Financial Fair Play regulations, and the topical issue of high level corruption.

Sporting Events – Looking at additional factors that affect professional sport: highlighting the impact an Olympic Games can have on a host city and the longevity of an Olympic urban legacy.

The authors have included insightful case studies from across the continent, including anti RB-Leipzig media campaigns in Germany, financial policies at England’s Chelsea FC, French Tennis Federation corporate responsibility, Media rights in Spain’s LaLiga, the sponsorship viability for Ukraine’s Klitschko brothers and the case of Denmark’s Viborg F.F.

Suitable for undergraduate and postgraduate students in sport related courses, including sport management, sport economics, sport marketing and the sociology of sport.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry.

Structured into four sections, the book covers the key issues in the Business of professional sport:

The New Sport Environment – Analysing the consequences of increasing commercialisation by looking at the multi-billion dollar sports goods industry; the effects of globalisation and how commercial influences have made running one of Europe’s most popular sports.

Sport Marketing and Media – Investigating the role media and marketing has in commercialisation, with emphasis on the growth of sponsorship; media rights in European club football and the growing influence of social media in sport.

Sport and Finance – Relating to the economics of European sport: there is an investigation into the financial policies employed by European Football clubs, specifically in regards to the Financial Fair Play regulations, and the topical issue of high level corruption.

Sporting Events – Looking at additional factors that affect professional sport: highlighting the impact an Olympic Games can have on a host city and the longevity of an Olympic urban legacy.

The authors have included insightful case studies from across the continent, including anti RB-Leipzig media campaigns in Germany, financial policies at England’s Chelsea FC, French Tennis Federation corporate responsibility, Media rights in Spain’s LaLiga, the sponsorship viability for Ukraine’s Klitschko brothers and the case of Denmark’s Viborg F.F.

Suitable for undergraduate and postgraduate students in sport related courses, including sport management, sport economics, sport marketing and the sociology of sport.

More books from SAGE Publications

Cover of the book Diving Deep Into Nonfiction, Grades 6-12 by
Cover of the book Information Skills for Education Students by
Cover of the book Sociological Research Exercises for the Global Age by
Cover of the book Teaching Literacy to Learners with Dyslexia by
Cover of the book Management of Cerebal Palsy by
Cover of the book Environments for Outdoor Play by
Cover of the book Conversation Analysis and Discourse Analysis by
Cover of the book Child Development by
Cover of the book Governance in South Asia by
Cover of the book Teaching Students With Communication Disorders by
Cover of the book Locked in A Violent Embrace by
Cover of the book Teaching Diverse Learners by
Cover of the book Early Childhood Education by
Cover of the book What to Do With the Kid Who... by
Cover of the book Communication as ... by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy