Where's My Fifteen Minutes?

Get Your Company, Your Cause, or Yourself the Recognition You Deserve

Business & Finance, Marketing & Sales, Telemarketing, Public Relations, Management & Leadership, Motivational
Cover of the book Where's My Fifteen Minutes? by Howard Bragman, Penguin Publishing Group
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Author: Howard Bragman ISBN: 9781440655166
Publisher: Penguin Publishing Group Publication: December 26, 2008
Imprint: Portfolio Language: English
Author: Howard Bragman
ISBN: 9781440655166
Publisher: Penguin Publishing Group
Publication: December 26, 2008
Imprint: Portfolio
Language: English

An accessible and insightful PR guide from a top adviser to the rich and powerful

Media attention can boost careers, generate millions of dollars, and make dreams come true. It can also destroy reputations and derail carefully laid business plans. All publicity is not good publicity.

No one knows this better than Howard Bragman. For more than thirty years he has helped prominent people—movie stars, business leaders, philanthropists— get their messages out, in good times and bad.

His book won’t make anyone famous overnight, but it will help readers understand the changing world of today’s PR. If your public’s perception doesn’t match reality—if you are a better person, offer a better product, or stand for a better cause than anyone realizes— you need help. Bragman shows how to:

  • Understand your real target audience
  • Respect what the media needs and wants
  • Give memorable interviews, even during a crisis
  • Handle the new challenges of the Internet age

He illustrates his lessons with juicy examples, from Frank Sinatra and Madonna to Coca-Cola and Monica Lewinsky. Whether you’re trying to build a business, advance your career, or change the world, there’s much to be learned from Bragman’s insights and experience.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

An accessible and insightful PR guide from a top adviser to the rich and powerful

Media attention can boost careers, generate millions of dollars, and make dreams come true. It can also destroy reputations and derail carefully laid business plans. All publicity is not good publicity.

No one knows this better than Howard Bragman. For more than thirty years he has helped prominent people—movie stars, business leaders, philanthropists— get their messages out, in good times and bad.

His book won’t make anyone famous overnight, but it will help readers understand the changing world of today’s PR. If your public’s perception doesn’t match reality—if you are a better person, offer a better product, or stand for a better cause than anyone realizes— you need help. Bragman shows how to:

He illustrates his lessons with juicy examples, from Frank Sinatra and Madonna to Coca-Cola and Monica Lewinsky. Whether you’re trying to build a business, advance your career, or change the world, there’s much to be learned from Bragman’s insights and experience.

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