Why School Communication Matters

Strategies From PR Professionals

Nonfiction, Reference & Language, Education & Teaching, Educational Theory, Aims & Objectives, Administration
Cover of the book Why School Communication Matters by Kitty Porterfield, Meg Carnes, Rowman & Littlefield Publishers
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Author: Kitty Porterfield, Meg Carnes ISBN: 9781475809145
Publisher: Rowman & Littlefield Publishers Publication: July 7, 2014
Imprint: Rowman & Littlefield Publishers Language: English
Author: Kitty Porterfield, Meg Carnes
ISBN: 9781475809145
Publisher: Rowman & Littlefield Publishers
Publication: July 7, 2014
Imprint: Rowman & Littlefield Publishers
Language: English

Why School Communication Matters is an easy-to-use reference for the communication dilemmas that superintendents, principals, and other school leaders face today as they lead faculty and staff, parents and students, neighbors and community leaders. This newly revised edition incorporates the monumental technological changes, including social media that are reframing the way we think and work. The book deals with real life challenges and offers practicable solutions.

  1. Demonstrates how school leaders can design effective two-way communication strategies with their own communities—because one size no longer fits all.

    Draws from some of the best research in school communication and business leadership.

    Offers a framework of ideas on which school leaders can hang their strategic plans.

    Examines real challenges—from battles with angry parents to the effective use of data to the management of a major crisis—and links these challenges to larger leadership issues.

    Includes up to the minute information and fresh statistics on today’s social media and community outreach.

    Is a boots-on-the-ground field guide of proven strategies to meet the needs of practitioners who work on the front lines

    Is a reference book for both new and seasoned school leaders

    Is a textbook for those aspiring to school leadership positions

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Why School Communication Matters is an easy-to-use reference for the communication dilemmas that superintendents, principals, and other school leaders face today as they lead faculty and staff, parents and students, neighbors and community leaders. This newly revised edition incorporates the monumental technological changes, including social media that are reframing the way we think and work. The book deals with real life challenges and offers practicable solutions.

  1. Demonstrates how school leaders can design effective two-way communication strategies with their own communities—because one size no longer fits all.

    Draws from some of the best research in school communication and business leadership.

    Offers a framework of ideas on which school leaders can hang their strategic plans.

    Examines real challenges—from battles with angry parents to the effective use of data to the management of a major crisis—and links these challenges to larger leadership issues.

    Includes up to the minute information and fresh statistics on today’s social media and community outreach.

    Is a boots-on-the-ground field guide of proven strategies to meet the needs of practitioners who work on the front lines

    Is a reference book for both new and seasoned school leaders

    Is a textbook for those aspiring to school leadership positions

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