Winning Minds

Secrets From the Language of Leadership

Business & Finance, Marketing & Sales, Human Resources & Personnel Management
Cover of the book Winning Minds by Simon Lancaster, Palgrave Macmillan UK
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Simon Lancaster ISBN: 9781137465948
Publisher: Palgrave Macmillan UK Publication: July 30, 2015
Imprint: Palgrave Macmillan Language: English
Author: Simon Lancaster
ISBN: 9781137465948
Publisher: Palgrave Macmillan UK
Publication: July 30, 2015
Imprint: Palgrave Macmillan
Language: English

Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political leaders at record lows, there's never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain. We know what the brain looks like on heroin. This book shows the brain on Branson, Obama, and Boris.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political leaders at record lows, there's never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain. We know what the brain looks like on heroin. This book shows the brain on Branson, Obama, and Boris.

More books from Palgrave Macmillan UK

Cover of the book The Global Gym by Simon Lancaster
Cover of the book The Welfare State and the 'Deviant Poor' in Europe, 1870-1933 by Simon Lancaster
Cover of the book Conservatism and Pragmatism by Simon Lancaster
Cover of the book Production Structure and Productivity of Japanese Agriculture by Simon Lancaster
Cover of the book New Waves in Philosophy of Law by Simon Lancaster
Cover of the book The Dialectics of Orientalism in Early Modern Europe by Simon Lancaster
Cover of the book Murder, Gender and the Media by Simon Lancaster
Cover of the book Silence and Subject in Modern Literature by Simon Lancaster
Cover of the book Economic and Monetary Union Macroeconomic Policies by Simon Lancaster
Cover of the book China's Economic Growth: Towards Sustainable Economic Development and Social Justice by Simon Lancaster
Cover of the book Operational Research for Emergency Planning in Healthcare: Volume 1 by Simon Lancaster
Cover of the book Game Based Organization Design by Simon Lancaster
Cover of the book Policing for Peace in Northern Ireland by Simon Lancaster
Cover of the book From Malthus' Stagnation to Sustained Growth by Simon Lancaster
Cover of the book Research Methods in European Union Studies by Simon Lancaster
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy