‘Ad’apting to Markets

Repackaging Commercials in Indian Languages

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book ‘Ad’apting to Markets by Professor Sunitha Srinivas C, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Professor Sunitha Srinivas C ISBN: 9789351505273
Publisher: SAGE Publications Publication: July 28, 2015
Imprint: Sage Publications Pvt. Ltd Language: English
Author: Professor Sunitha Srinivas C
ISBN: 9789351505273
Publisher: SAGE Publications
Publication: July 28, 2015
Imprint: Sage Publications Pvt. Ltd
Language: English

This book looks at what goes into localization of advertisements in Indian languages.

‘Ad’apting to Markets discusses the process of localization of advertisements (ads) in different Indian languages and its socio-cultural implications. While doing so, it provides insights into the ideologies and cultural values of contemporary societies as they have a powerful influence not only on consumers’ product choices but also on their motivations and lifestyles. The book brings out the manner in which the local market is approached in regional languages to woo consumers and increase sales, the various ways in which localization is achieved, and the visual as well as linguistic ‘translation’ that ‘localized’ ads involve.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book looks at what goes into localization of advertisements in Indian languages.

‘Ad’apting to Markets discusses the process of localization of advertisements (ads) in different Indian languages and its socio-cultural implications. While doing so, it provides insights into the ideologies and cultural values of contemporary societies as they have a powerful influence not only on consumers’ product choices but also on their motivations and lifestyles. The book brings out the manner in which the local market is approached in regional languages to woo consumers and increase sales, the various ways in which localization is achieved, and the visual as well as linguistic ‘translation’ that ‘localized’ ads involve.

More books from SAGE Publications

Cover of the book Analysing Quantitative Data by Professor Sunitha Srinivas C
Cover of the book Wider Professional Practice in Education and Training by Professor Sunitha Srinivas C
Cover of the book Understanding Global Development Research by Professor Sunitha Srinivas C
Cover of the book Keys to Success for Urban School Principals by Professor Sunitha Srinivas C
Cover of the book Fostering Resilience by Professor Sunitha Srinivas C
Cover of the book PPP Paradox by Professor Sunitha Srinivas C
Cover of the book Thinking Through New Literacies for Primary and Early Years by Professor Sunitha Srinivas C
Cover of the book Digital Marketing by Professor Sunitha Srinivas C
Cover of the book The Essential Guide to Doing Your Research Project by Professor Sunitha Srinivas C
Cover of the book Empowering Family-Teacher Partnerships by Professor Sunitha Srinivas C
Cover of the book Pension Reform in India by Professor Sunitha Srinivas C
Cover of the book The Public Speaking Playbook by Professor Sunitha Srinivas C
Cover of the book Leading Science and Technology: India Next? by Professor Sunitha Srinivas C
Cover of the book Surveillance and Space by Professor Sunitha Srinivas C
Cover of the book Planning and Organizing Standards-Based Differentiated Instruction by Professor Sunitha Srinivas C
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy