現代管理學

Business & Finance, Business Reference
Cover of the book 現代管理學 by 王雄偉, 崧博出版事業有限公司
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Author: 王雄偉 ISBN: 3470000001012
Publisher: 崧博出版事業有限公司 Publication: December 15, 2009
Imprint: 崧博出版事業有限公司 Language: Chinese
Author: 王雄偉
ISBN: 3470000001012
Publisher: 崧博出版事業有限公司
Publication: December 15, 2009
Imprint: 崧博出版事業有限公司
Language: Chinese

管理自古就有,只是管理學作為一門獨立的學科進行研究的時間起步較晚,相比於西方一些資本主義國家,我國管理學的研究則起步更晚。有鑒於此,本書較多地吸收和參考了國外已有的成果。本書是作為大學本科專業管理學的基本教材編寫的,但在編寫過程中,我們特別強調3個結合:實用性和理論性的結合易讀性與專業性的結合,國外先進經驗與中國實際的結合。我們盡力使管理學教材能貼近生活,使讀者閱讀輕松愉快,有利於自學;又條理清晰,充分反映管理學的基本原理和學科發展方向,便於教學。

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管理自古就有,只是管理學作為一門獨立的學科進行研究的時間起步較晚,相比於西方一些資本主義國家,我國管理學的研究則起步更晚。有鑒於此,本書較多地吸收和參考了國外已有的成果。本書是作為大學本科專業管理學的基本教材編寫的,但在編寫過程中,我們特別強調3個結合:實用性和理論性的結合易讀性與專業性的結合,國外先進經驗與中國實際的結合。我們盡力使管理學教材能貼近生活,使讀者閱讀輕松愉快,有利於自學;又條理清晰,充分反映管理學的基本原理和學科發展方向,便於教學。

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