A Critical Discourse Analysis of South Asian Women's Magazines

Undercover Beauty

Nonfiction, Reference & Language, Language Arts, Linguistics, Social & Cultural Studies, Social Science, Gender Studies
Cover of the book A Critical Discourse Analysis of South Asian Women's Magazines by Linda McLoughlin, Palgrave Macmillan UK
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Linda McLoughlin ISBN: 9781137398789
Publisher: Palgrave Macmillan UK Publication: July 3, 2017
Imprint: Palgrave Macmillan Language: English
Author: Linda McLoughlin
ISBN: 9781137398789
Publisher: Palgrave Macmillan UK
Publication: July 3, 2017
Imprint: Palgrave Macmillan
Language: English

This intriguing book applies Critical Discourse Analysis to a range of South Asian women’s lifestyle magazines, exposing the disconnection between the magazines’ representations of South Asian women and the lived realities of the target audience. The author challenges the notion that discourses of freedom and choice employed by women’s magazines are emancipatory, demonstrating instead that the version of feminism on offer is a commodified form which accords with the commercial aims of the publications. McLoughlin demonstrates that whilst British magazines present women in the East as the exotic and culturally superior ‘Other’, women in India are encouraged to emulate Western women to signify their engagement with globalization and modernity. She uses data from focus groups carried out in both countries to illustrate the interpretive frameworks and multivocality of participants’ attitudes, experiences and beliefs. This thought-provoking book will appeal to students and researchers of Language and Linguistics, Women’s Studies, Anthropology, Sociology, Media, Communications and Cultural Studies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This intriguing book applies Critical Discourse Analysis to a range of South Asian women’s lifestyle magazines, exposing the disconnection between the magazines’ representations of South Asian women and the lived realities of the target audience. The author challenges the notion that discourses of freedom and choice employed by women’s magazines are emancipatory, demonstrating instead that the version of feminism on offer is a commodified form which accords with the commercial aims of the publications. McLoughlin demonstrates that whilst British magazines present women in the East as the exotic and culturally superior ‘Other’, women in India are encouraged to emulate Western women to signify their engagement with globalization and modernity. She uses data from focus groups carried out in both countries to illustrate the interpretive frameworks and multivocality of participants’ attitudes, experiences and beliefs. This thought-provoking book will appeal to students and researchers of Language and Linguistics, Women’s Studies, Anthropology, Sociology, Media, Communications and Cultural Studies.

More books from Palgrave Macmillan UK

Cover of the book The Politics of Leverage in International Relations by Linda McLoughlin
Cover of the book National Broadcasting and State Policy in Arab Countries by Linda McLoughlin
Cover of the book Portfolio Management by Linda McLoughlin
Cover of the book The Influence of Global Ideas on Environmentalism and Human Rights by Linda McLoughlin
Cover of the book Governing Post-War Britain by Linda McLoughlin
Cover of the book Revealing and Concealing Gender by Linda McLoughlin
Cover of the book Lost Plays in Shakespeare's England by Linda McLoughlin
Cover of the book Thanking and Politeness in Japanese by Linda McLoughlin
Cover of the book The Golden Crossroads by Linda McLoughlin
Cover of the book The Ministry of Public Input by Linda McLoughlin
Cover of the book Performing Policy by Linda McLoughlin
Cover of the book Bottom-Up Politics by Linda McLoughlin
Cover of the book Writing Romanticism by Linda McLoughlin
Cover of the book Portuguese Sociology by Linda McLoughlin
Cover of the book Docudrama on European Television by Linda McLoughlin
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy