A Screenful of Sugar?

Prescription Drug Websites Investigated

Nonfiction, Reference & Language, Language Arts, Communication, Business & Finance, Marketing & Sales, Health & Well Being, Medical
Cover of the book A Screenful of Sugar? by Lewis H. Glinert, Jon C. Schommer, Peter Lang
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Lewis H. Glinert, Jon C. Schommer ISBN: 9781454196808
Publisher: Peter Lang Publication: September 1, 2013
Imprint: Peter Lang Inc., International Academic Publishers Language: English
Author: Lewis H. Glinert, Jon C. Schommer
ISBN: 9781454196808
Publisher: Peter Lang
Publication: September 1, 2013
Imprint: Peter Lang Inc., International Academic Publishers
Language: English

With drug information rapidly migrating to the Web, the chronically poor standards of drug information available to consumers in the developed and the developing world are being further compromised. This book offers insight into the uncharted waters of prescription drug information and promotion on the internet and suggests how it might be transformed into an unprecedented agent for good. It traces the social and political history of prescription drug information and marketing to Western consumers, offers a social and communicative profile of prescription drug Web sites, and evaluates the most widely used sources of prescription drug information, from government organizations and information companies and TV-related sites, to health service provider sites, manufacturers’ brand sites, and social media, including YouTube and Wikipedia. The focus throughout is on practical outcomes: How can information for consumer decision making be optimized and how can consumers use it responsibly?

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

With drug information rapidly migrating to the Web, the chronically poor standards of drug information available to consumers in the developed and the developing world are being further compromised. This book offers insight into the uncharted waters of prescription drug information and promotion on the internet and suggests how it might be transformed into an unprecedented agent for good. It traces the social and political history of prescription drug information and marketing to Western consumers, offers a social and communicative profile of prescription drug Web sites, and evaluates the most widely used sources of prescription drug information, from government organizations and information companies and TV-related sites, to health service provider sites, manufacturers’ brand sites, and social media, including YouTube and Wikipedia. The focus throughout is on practical outcomes: How can information for consumer decision making be optimized and how can consumers use it responsibly?

More books from Peter Lang

Cover of the book Neues Licht auf Ellen Key by Lewis H. Glinert, Jon C. Schommer
Cover of the book Ekphrastic Conceptualism in Postmodern British and American Novels by Lewis H. Glinert, Jon C. Schommer
Cover of the book Children Count by Lewis H. Glinert, Jon C. Schommer
Cover of the book Die materiellrechtliche und kollisionsrechtliche Einordnung des Schiedsrichtervertrages by Lewis H. Glinert, Jon C. Schommer
Cover of the book The Languages of Dubbing by Lewis H. Glinert, Jon C. Schommer
Cover of the book Die gespiegelte Schweiz by Lewis H. Glinert, Jon C. Schommer
Cover of the book Goethes Persien-Bild by Lewis H. Glinert, Jon C. Schommer
Cover of the book An Officer of Civilization by Lewis H. Glinert, Jon C. Schommer
Cover of the book Danksagungen in Dissertationen by Lewis H. Glinert, Jon C. Schommer
Cover of the book At the Crossroads: 18651918 by Lewis H. Glinert, Jon C. Schommer
Cover of the book A Quiet Revolution by Lewis H. Glinert, Jon C. Schommer
Cover of the book Bank Governance Structures and Risk Taking by Lewis H. Glinert, Jon C. Schommer
Cover of the book Unterlassungsverfuegungen im Immaterialgueterrecht by Lewis H. Glinert, Jon C. Schommer
Cover of the book The Causal Exclusion Problem by Lewis H. Glinert, Jon C. Schommer
Cover of the book Jorge Semprún: memoria, historia, literatura / mémoire, histoire, littérature by Lewis H. Glinert, Jon C. Schommer
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy