A Screenful of Sugar?

Prescription Drug Websites Investigated

Nonfiction, Reference & Language, Language Arts, Communication, Business & Finance, Marketing & Sales, Health & Well Being, Medical
Cover of the book A Screenful of Sugar? by Lewis H. Glinert, Jon C. Schommer, Peter Lang
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Author: Lewis H. Glinert, Jon C. Schommer ISBN: 9781454196808
Publisher: Peter Lang Publication: September 1, 2013
Imprint: Peter Lang Inc., International Academic Publishers Language: English
Author: Lewis H. Glinert, Jon C. Schommer
ISBN: 9781454196808
Publisher: Peter Lang
Publication: September 1, 2013
Imprint: Peter Lang Inc., International Academic Publishers
Language: English

With drug information rapidly migrating to the Web, the chronically poor standards of drug information available to consumers in the developed and the developing world are being further compromised. This book offers insight into the uncharted waters of prescription drug information and promotion on the internet and suggests how it might be transformed into an unprecedented agent for good. It traces the social and political history of prescription drug information and marketing to Western consumers, offers a social and communicative profile of prescription drug Web sites, and evaluates the most widely used sources of prescription drug information, from government organizations and information companies and TV-related sites, to health service provider sites, manufacturers’ brand sites, and social media, including YouTube and Wikipedia. The focus throughout is on practical outcomes: How can information for consumer decision making be optimized and how can consumers use it responsibly?

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

With drug information rapidly migrating to the Web, the chronically poor standards of drug information available to consumers in the developed and the developing world are being further compromised. This book offers insight into the uncharted waters of prescription drug information and promotion on the internet and suggests how it might be transformed into an unprecedented agent for good. It traces the social and political history of prescription drug information and marketing to Western consumers, offers a social and communicative profile of prescription drug Web sites, and evaluates the most widely used sources of prescription drug information, from government organizations and information companies and TV-related sites, to health service provider sites, manufacturers’ brand sites, and social media, including YouTube and Wikipedia. The focus throughout is on practical outcomes: How can information for consumer decision making be optimized and how can consumers use it responsibly?

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