Abercrombie & Fitch. Marketing Analysis

A macro-environmental and competitive audit

Business & Finance, Marketing & Sales
Cover of the book Abercrombie & Fitch. Marketing Analysis by Phillip Weber, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Phillip Weber ISBN: 9783640583119
Publisher: GRIN Verlag Publication: April 1, 2010
Imprint: GRIN Verlag Language: English
Author: Phillip Weber
ISBN: 9783640583119
Publisher: GRIN Verlag
Publication: April 1, 2010
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2, University of Southampton, language: English, abstract: This report does not claim to be a complete analysis of Abercrombie & Fitch Co, but it provides a general overview of the situation of the company. It looks at internal and external factors using marketing tools like PEST- or SWOT-analysis. Because of the better data situation it focuses on the US market. General Information Abercrombie & Fitch Co. (A&F) is a stock exchange listed clothes company. In its 1,125 shops it sells high quality casual clothes, personal care items and accessories for men, women and kids. It consists of the brands Abercrombie & Fitch, Abercrombie, Hollister and RUEHL. Its headquarter is located in Albany Ohio (USA) since 2001.(Abercrombie & Fitch, 2009). In 1892 David Abercrombie opened a shop called Abercrombie & Co which specialized in camping equipment. In 1904 Ezra Fitch joined the company and the name was changed to Abercrombie & Fitch (Pitzke1, 2007). With a change in the management in 1992 Abercrombie & Fitch repositioned itself in the market shifting its main focus on young and casual lifestyle fashion with the main target group being 18 to 22 year-old college students, male and female. With the brand Abercrombie launched in 1998 the Company extended its business and tried to reach boys and girls between seven and fourteen.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2, University of Southampton, language: English, abstract: This report does not claim to be a complete analysis of Abercrombie & Fitch Co, but it provides a general overview of the situation of the company. It looks at internal and external factors using marketing tools like PEST- or SWOT-analysis. Because of the better data situation it focuses on the US market. General Information Abercrombie & Fitch Co. (A&F) is a stock exchange listed clothes company. In its 1,125 shops it sells high quality casual clothes, personal care items and accessories for men, women and kids. It consists of the brands Abercrombie & Fitch, Abercrombie, Hollister and RUEHL. Its headquarter is located in Albany Ohio (USA) since 2001.(Abercrombie & Fitch, 2009). In 1892 David Abercrombie opened a shop called Abercrombie & Co which specialized in camping equipment. In 1904 Ezra Fitch joined the company and the name was changed to Abercrombie & Fitch (Pitzke1, 2007). With a change in the management in 1992 Abercrombie & Fitch repositioned itself in the market shifting its main focus on young and casual lifestyle fashion with the main target group being 18 to 22 year-old college students, male and female. With the brand Abercrombie launched in 1998 the Company extended its business and tried to reach boys and girls between seven and fourteen.

More books from GRIN Verlag

Cover of the book Apple Inc. - An Analysis by Phillip Weber
Cover of the book Staatliche Wissenschaftspolitik und die Entwicklung von Science Based Industries im Deutschen Kaiserreich by Phillip Weber
Cover of the book Die Geschichte der Nation of Islam - Eine afrikanische Religionsbewegung by Phillip Weber
Cover of the book Personalrekrutierung von Führungskräften anhand eines Unternehmens der Tourismusbranche by Phillip Weber
Cover of the book Jugendbewegungen im Deutschen Kaiserreich und in der Weimarer Republik by Phillip Weber
Cover of the book Die Krankheit Diabetes Mellitus - Entstehung, Verlauf und Therapiemöglichkeit by Phillip Weber
Cover of the book Multikulturalität im Sport by Phillip Weber
Cover of the book Italo Calvino und seine Lezioni Americane by Phillip Weber
Cover of the book Meditation im Hina- und Mahayana-Buddhismus by Phillip Weber
Cover of the book Phönizier/Karthager und Griechen auf Sizilien by Phillip Weber
Cover of the book Die Ptolemäer-Königinnen Arsinoe II. und Berenike II. by Phillip Weber
Cover of the book Der Expertenstandard 'Dekubitusprophylaxe in der Pflege'. Möglichkeiten zur Umsetzung im operativen Funktionsbereich by Phillip Weber
Cover of the book Felix Mendelssohn Bartholdy 'Erster Verlust' Op.99, Nr. 1: Formanalyse mit Hilfe eines Sequenzerprogramms by Phillip Weber
Cover of the book Dialektik der Aufklärung: Kulturindustrie - Aufklärung als Massenbetrug by Phillip Weber
Cover of the book Über Chancen und Risiken des Ausbildungspaktes 2004 by Phillip Weber
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy