Acquisition of EasyJet plc. by British Airways plc.
Business & Finance, Management & Leadership, Management
| Author: | Sebastian Meyer | ISBN: | 9783638726337 |
| Publisher: | GRIN Verlag | Publication: | June 13, 2007 |
| Imprint: | GRIN Verlag | Language: | English |
| Author: | Sebastian Meyer |
| ISBN: | 9783638726337 |
| Publisher: | GRIN Verlag |
| Publication: | June 13, 2007 |
| Imprint: | GRIN Verlag |
| Language: | English |
Seminar paper from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), course: Corporate Strategy & Operations II, 4 + 7 online entries in the bibliography, language: English, abstract: The present assignment should formulate a proposal concerning a major strategy change of British Airways, which will be in our case the acquisition of the low-cost carrier Easy Jet. After the formulation of the major strategy change proposal, this work provides an implementation plan as well as a strategic management plan
Seminar paper from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), course: Corporate Strategy & Operations II, 4 + 7 online entries in the bibliography, language: English, abstract: The present assignment should formulate a proposal concerning a major strategy change of British Airways, which will be in our case the acquisition of the low-cost carrier Easy Jet. After the formulation of the major strategy change proposal, this work provides an implementation plan as well as a strategic management plan
