Augmented Reality and Virtual Reality

Empowering Human, Place and Business

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Nonfiction, Computers, Internet
Cover of the book Augmented Reality and Virtual Reality by , Springer International Publishing
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Author: ISBN: 9783319640273
Publisher: Springer International Publishing Publication: September 4, 2017
Imprint: Springer Language: English
Author:
ISBN: 9783319640273
Publisher: Springer International Publishing
Publication: September 4, 2017
Imprint: Springer
Language: English

This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries. It reveals how AR and VR are currently changing the business landscape, and how new innovations provide opportunities for businesses to offer their customers unique services and experiences.

Collecting the proceedings of the International AR & VR Conference held in Manchester, UK, in February 2017, the book advances the state of the art in AR and VR technologies and their applications in various industries such as tourism, hospitality, events, fashion, entertainment, retail, education and the gaming industry. The papers presented here cover the most significant topics within the field of AR and VR for both researchers and practitioners, approaching them from a business and management perspective.  

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries. It reveals how AR and VR are currently changing the business landscape, and how new innovations provide opportunities for businesses to offer their customers unique services and experiences.

Collecting the proceedings of the International AR & VR Conference held in Manchester, UK, in February 2017, the book advances the state of the art in AR and VR technologies and their applications in various industries such as tourism, hospitality, events, fashion, entertainment, retail, education and the gaming industry. The papers presented here cover the most significant topics within the field of AR and VR for both researchers and practitioners, approaching them from a business and management perspective.  

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