B-to-B Electronic Marketplaces

Successful Introduction in the Chemical Industry

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance
Cover of the book B-to-B Electronic Marketplaces by Evi Hartmann, Deutscher Universitätsverlag
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Author: Evi Hartmann ISBN: 9783663094463
Publisher: Deutscher Universitätsverlag Publication: June 29, 2013
Imprint: Deutscher Universitätsverlag Language: English
Author: Evi Hartmann
ISBN: 9783663094463
Publisher: Deutscher Universitätsverlag
Publication: June 29, 2013
Imprint: Deutscher Universitätsverlag
Language: English

Evi Hartmann discusses the following research questions: What is the relation between a given purchase situation and the characteristics of a B-to-B E-marketplace? Can a fit between the two be defined from a relationship perspective? How does the interplay between the purchase situation and the B-to-B E-marketplace characteristics influence the success of a supplier relationship?

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Evi Hartmann discusses the following research questions: What is the relation between a given purchase situation and the characteristics of a B-to-B E-marketplace? Can a fit between the two be defined from a relationship perspective? How does the interplay between the purchase situation and the B-to-B E-marketplace characteristics influence the success of a supplier relationship?

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