Vodafone PLC. Business Ethics

Business & Finance, Business Reference, Business Ethics
Cover of the book Vodafone PLC. Business Ethics by Peterson Kelly, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Peterson Kelly ISBN: 9783656747253
Publisher: GRIN Verlag Publication: September 22, 2014
Imprint: GRIN Verlag Language: English
Author: Peterson Kelly
ISBN: 9783656747253
Publisher: GRIN Verlag
Publication: September 22, 2014
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2012 in the subject Business economics - Business Ethics, Corporate Ethics, grade: B, University of Cambridge, language: English, abstract: Today every business is trying to mould its activities in order to serve the society and gain its trust by keeping in mind the welfare of its customers, employees, stakeholders, external parties and also consider the environmental impact it causes along with other factors that eventually impact the growth of the business. Companies today are focusing more on being responsible i.e. maintaining business integrity than just making profits. Vodafone plc. is one such company that allows corporate social responsibility (CSR) activities to hold a substantial part in conducting its business activities and also drafting their strategies in a manner that helps it acquire its business goal responsibly The main goal of Vodafone plc is to act responsibly. As said by Guy Laurence the CEO of Vodafone UK, 'with growth comes real responsibility' and Vodafone justifies this action of being responsible by maintaining reliability, by operating in a way that attracts employees to work for them and by making customers put their trust in them. (Madeineurope.ru n.d.) As a brand Vodafone is currently positioned 2nd by brand finance as UK most valuable brand, its ranked 17th by Millward Brown as brands top 100 brand ranking, 13th by brand finance as brand finance global 500(1000), 10th by clear| M& C Saatchi as top desirable handheld technology brands in Australia, and 64th by Barron's as world's most reputable company. (Rankingthebrands.com 2013) The rankings above show Vodafone's strong brand value. It provides competitive advantage to the company and makes it stand out in the telecommunication sector. It shows the amount of trust customer's hold in the company. All this is a result of Vodafone's ethical actions towards the business environment and its ability to maintain integrity by taking into consideration every aspect of being socially responsible than just making profits. [...]

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2012 in the subject Business economics - Business Ethics, Corporate Ethics, grade: B, University of Cambridge, language: English, abstract: Today every business is trying to mould its activities in order to serve the society and gain its trust by keeping in mind the welfare of its customers, employees, stakeholders, external parties and also consider the environmental impact it causes along with other factors that eventually impact the growth of the business. Companies today are focusing more on being responsible i.e. maintaining business integrity than just making profits. Vodafone plc. is one such company that allows corporate social responsibility (CSR) activities to hold a substantial part in conducting its business activities and also drafting their strategies in a manner that helps it acquire its business goal responsibly The main goal of Vodafone plc is to act responsibly. As said by Guy Laurence the CEO of Vodafone UK, 'with growth comes real responsibility' and Vodafone justifies this action of being responsible by maintaining reliability, by operating in a way that attracts employees to work for them and by making customers put their trust in them. (Madeineurope.ru n.d.) As a brand Vodafone is currently positioned 2nd by brand finance as UK most valuable brand, its ranked 17th by Millward Brown as brands top 100 brand ranking, 13th by brand finance as brand finance global 500(1000), 10th by clear| M& C Saatchi as top desirable handheld technology brands in Australia, and 64th by Barron's as world's most reputable company. (Rankingthebrands.com 2013) The rankings above show Vodafone's strong brand value. It provides competitive advantage to the company and makes it stand out in the telecommunication sector. It shows the amount of trust customer's hold in the company. All this is a result of Vodafone's ethical actions towards the business environment and its ability to maintain integrity by taking into consideration every aspect of being socially responsible than just making profits. [...]

More books from GRIN Verlag

Cover of the book Lehren, Lernen und Kommunizieren in Online-Netzwerken by Peterson Kelly
Cover of the book Die lexikalischen Entlehnungen aus dem Deutschen in der polnischen Studentensprache by Peterson Kelly
Cover of the book Wie entwickeln sich die Formen der Gemeinschaft und der Gesellschaft in einer reflexiven, Zweiten Moderne des Kosmopolitismus? by Peterson Kelly
Cover of the book Die Streitkräfte Großbritanniens und der Dominions im Ersten Weltkrieg by Peterson Kelly
Cover of the book Europa überwindet seine Grenzen! by Peterson Kelly
Cover of the book Aufsuchende Familientherapie als Hilfe zur Erziehung für Multiproblemfamilien by Peterson Kelly
Cover of the book Die Stärkung des Europäischen Parlaments als Lösungsansatz des institutionellen Demokratiedefizits by Peterson Kelly
Cover of the book Besteuerung von Personengesellschaften im Abkommensrecht by Peterson Kelly
Cover of the book Marketingkonzept für eine Bambuspalette by Peterson Kelly
Cover of the book Die musikalische Audiobearbeitung mit Celemonys 'Melodyne Editor 2' by Peterson Kelly
Cover of the book Der systemische Machtbegriff. Rekonstruktion des Machtbegriffs von Niklas Luhmann aus dem Jahr 1975 by Peterson Kelly
Cover of the book Schulbuchkritik: richtlinien- und lehrplanvergleichende Analyse by Peterson Kelly
Cover of the book Afrikanische Philosophie oder Philosophie in Afrika? by Peterson Kelly
Cover of the book Unterrichtsstunde zu 'Der Faden' von J. Guggenmos by Peterson Kelly
Cover of the book Heilpädagogische Unterstützung der Kommunikation in der Neurologischen Rehabilitation by Peterson Kelly
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy