Advertising Promotion category: 1760 books
Consumer Behavior and Advertising Involvement
Selected Works of Herbert E. Krugman
Language: English
Release Date: May 13, 2013
This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive...
Get Your Money Where Your Mouth Is
How to Use Seminars and Public Speaking to Market and Promote Your Business, Profession, or Passion—Profitably
Language: English
Release Date: June 19, 2013
We are in an age where the battle to get your customers’ attention is fierce and advertising options are becoming more expensive and less effective. In Get Your Money Where Your Mouth Is, you will learn everything you need to know to market yourself and your business in the least expensive and most...
Revelations To Advertising Success
This Incredible Guide Will Hand You The Smartest Solutions To Advertising Success With Its Key Ideas On Building Your Website, Email Promotions, Crisis Control, Pricing Your Product, Ebook Business And So Much More!
Language: English
Release Date: October 10, 2012
Today marketing is not the same as it was in the ‘60s or ‘70s, because there are enough products to satisfy customer’s needs. In fact customers are “hyper-satisfied”! Companies have segmented the market until it has become almost too small to service profitably.
Distribution...
by Robin Brunet
Language: English
Release Date: February 17, 2018
Language: English
Release Date: February 17, 2018
Frank Palmer is a legend in the Canadian advertising world. He not only developed Palmer Jarvis, one of the country’s most acclaimed marketing communications agencies (and then became chairman and CEO of DDB Canada after selling Palmer Jarvis to the multinational ad giant), he is also credited...
The Media Handbook
A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Language: English
Release Date: May 3, 2019
The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying automation,...
by Claude C. Hopkins
Language: English
Release Date: March 6, 2017
Language: English
Release Date: March 6, 2017
Scientific Advertising by Claude C. Hopkins Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Discover his fixed principles and basic fundamentals that still prevail today.
by Wanda J. Fonseca
Language: English
Release Date: December 15, 2013
Language: English
Release Date: December 15, 2013
Advertising Tips Give You The Facts You Need To Make Important Decisions Regarding eZine Directory, Social Media Marketing, eZine Marketing Crash Course, Social Media Metrics and Affiliate Marketing.
by Anonymous
Language: English
Release Date: August 16, 2014
Language: English
Release Date: August 16, 2014
Mobile Marketing Mania
Before You Spend Another Dime Advertising Your Business, You Need Read Every Single Word On This Site!
Do You Want To Transform Simple Text Messages Into Your 365 Day-Per-Year Sales Force
Are You Looking For One Of The Safest Ways To Get The Consistent...
by Roger Mosconi
Language: English
Release Date: September 28, 2011
Language: English
Release Date: September 28, 2011
This novel is about one man’s highly successful and award winning journey along New York City’s fabled Madison Avenue, and a real peek behind the scenes of life on the fast track in the multi-billion dollar advertising industry.
Much like ‘Broadcast News’,‘Wall Street’, ‘Jerry...
by David Sell
Language: English
Release Date: September 22, 2012
Language: English
Release Date: September 22, 2012
FREE REPORTAdvertising; often the decision is a spur of the moment thing, done because it seemed like a good idea at the time. Perhaps there was a great deal on offer or some other urgently compelling reason. But if you don’t understand the answers to at least 60% of these questions, you are possibly wasting 100% of your money.
Ad Critique
How to Deconstruct Ads in Order to Build Better Advertising
Language: English
Release Date: December 14, 2011
Ad Critique teaches advertising, marketing, and management students--both the "suits" and the "creatives"--how to effectively judge and critique creativity in advertising*. This textbook* is an instruction manual; a facilitator of dialogue; a companion piece to classroom content....
by Mial Pagan
Language: English
Release Date: June 6, 2014
Language: English
Release Date: June 6, 2014
With the seventh season of 'Madmen' under way, Mial Pagan's new novel 'Eat More Bloody Meat Y'Bastards!' is a very different take on the world of advertising. Whichever industry you toil in, this darkly funny satire of the business behind the ads and the excess will make you laugh (a lot). Be...
by Classic Business Bookshel
Language: English
Release Date: November 1, 2010
Language: English
Release Date: November 1, 2010
Elegance is free.
by Anthony Horvath
Language: English
Release Date: January 30, 2014
Language: English
Release Date: January 30, 2014
So you've found an author or artist that you think is really great, so great, in fact, you have decided to appoint yourself his or her Biggest Fan. No longer thinking of only your own enjoyment, you want to give back. You want your new favorite artist to succeed, and produce even more works for...