Advertising Promotion category: 1760 books
Brutal Simplicity of Thought
How It Changed the World
Language: English
Release Date: April 16, 2013
The principles of creativity in stunningly simple words and pictures by the man behind the world's most successful advertising agency
How did two wheels emancipate women? How can a pie save thousands of lives? How can a useless piece of fabric determine social status? How can you make night...
Google Adwords For Beginners
Learn How to Advertise, Market Products and Services Effectively Using Google Adwords Ads
Language: English
Release Date: May 8, 2015
Imagine a situation where you could advertise your business in a newspaper or magazine and only pay a small amount of money when someone reads your advert. It does not happen in magazines but that is the concept behind Pay-Per-Click in online adverts. Pay-Per-Click is a term that refers to advertising,...
Sticking My Ads Out
It’S Not Creative Unless It Sells.
Language: English
Release Date: February 23, 2012
In the first part of this warm and funny memoir Al Hampel relates his life growing up a poor kid in the industrial city of Paterson, New Jersey. He attends the Y camp in nearby Pennsylvania as a charity case wearing hand-me-down donations with labels featuring assorted names he never heard of. Just...
Your Ad Ignored Here
Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings
Language: English
Release Date: October 24, 2017
“Tom is the David Ogilvy of cartooning.” --Seth Godin, author of Purple Cow
From the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years. Capturing these quintessential moments in marketing is Marketoonist, a popular cartoon...
by Gabriel Aluisy
Language: English
Release Date: November 3, 2015
Language: English
Release Date: November 3, 2015
Have you ever had an ad that was a complete dud? Have you ever sunk a ton of money into a campaign and the phone never rang? You're not alone, but there's a better way!This book teaches entrepreneurs and managers an effective step-by-step process of creating advertisements that hook...
by Al Ries, Jack Trout
Language: English
Release Date: December 13, 2000
Language: English
Release Date: December 13, 2000
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing...
Chutzpah & Chutzpah
Saatchi & Saatchi: The Insiders' Stories
Language: English
Release Date: February 2, 2017
This is the story of the rise and rise of advertising giant Saatchi & Saatchi as it has never been told before. With over 200 astonishing first-hand accounts from the people who were really there, this is a fascinating insight into a remarkable success story and an unorthodox business. Responsible...
by Alexey
Language: English
Release Date: May 14, 2013
Language: English
Release Date: May 14, 2013
Billion-Dollar Branding
Brand Your Small Business Like a Big Business and Make Great Things Happen
Language: English
Release Date: August 21, 2012
Two advertising veterans explain the myths about branding—and how even the smallest businesses can benefit by defining themselves to their customers.
Branding may be the single most misunderstood concept in marketing. It’s not only for big businesses with big bucks. It’s not about a logo,...
by Neil Hedley
Language: English
Release Date: January 23, 2012
Language: English
Release Date: January 23, 2012
Most radio advertising is bland, boring, poorly written, shoddily produced, offers little value for the advertiser’s investment, and insults the listener’s intelligence. But it doesn't have to be this way.
Neil Hedley was an ad agency Creative Director by the age of twenty, doing international...
One Great Insight Is Worth a Thousand Good Ideas
An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business
Language: English
Release Date: October 3, 2006
"We Bring Good Things to Life"
"It’s Not TV, It’s HBO"
"Visa: It’s Everywhere You Want to Be"
These aren’t just advertising slogans; they’re game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO created...
Land of Bright Promise
Advertising the Texas Panhandle and South Plains, 1870-1917
Language: English
Release Date: March 7, 2014
Land of Bright Promise is a fascinating exploration of the multitude of land promotions and types of advertising that attracted more than 175,000 settlers to the Panhandle–South Plains area of Texas from the late years of the nineteenth century to the early years of the twentieth. Shunned by settlers...
Digital Doesn't Matter
(and other advertising heresies)
Language: English
Release Date: July 22, 2014
Apathetic. Numb. Overwhelmed. Those aren’t consumers. They’re ad professionals. Radical shifts in advertising have reached a critical point — sucking craft, quality, and satisfaction out of the business. It’s now a Big Data numbers game ruled by instant response and measured in fractions of...
by Desmond Gahan
Language: English
Release Date: July 9, 2017
Language: English
Release Date: July 9, 2017
Copywriting is one of the most essential elements of effective online marketing. Copywriting is the art and science of strategically delivering words (whether written or spoken) that get people to take some form of action. Copywriters are some of the highest-paid writers in the world.Copywriting is...