Advertising Promotion category: 1760 books
Persuasive Imagery
A Consumer Response Perspective
Language: English
Release Date: April 2, 2003
This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader...
by Christopher Prince
Language: English
Release Date: April 24, 2011
Language: English
Release Date: April 24, 2011
Millions of web and content publishers just like you use Google AdSense to make money through internet advertising. Yet, while Google AdSense is a great way for many web publishers to monetize their content, far too many web and content publishers waste time with Google AdSense for one of two reasons:...
Finders & Keepers
How the World's Most Powerful Customer is Changing Everything
Language: English
Release Date: March 20, 2015
Why do some businesses fail while others thrive no matter what? It’s all in the customer. This fast moving, real-world analysis of a ten-year world-wide research study reveals how one kind of customer is responsible for over 75% of discretionary spending today. Meet the customer who bought a Subaru...
A Quick Start Guide to Google AdWords
Get Your Product to the Top of Google and Reach Your Customers
Language: English
Release Date: September 3, 2010
Before the internet if you wanted to sell something you marketed with leaflets through the door or with an expensive television campaign; now Google has changed the way we advertise. You can find out exactly if your ad is working, where and how.
A Quick Start Guide to Google Adwords explains...
by Alexey
Language: English
Release Date: May 14, 2013
Language: English
Release Date: May 14, 2013
FB Bullseye
Targeted Traffic From the World's Largest Website
Language: English
Release Date: January 12, 2014
Convert FB viewers to income-generating buyers while you smile - checking your bank balance online.
Facebook is currently the world’s largest social media website, with more than 500 million active users logging into their Facebook account every single day! With millions of daily visitors,...
Ad Tracking For Your Web Business
Your Online Guide On How To Track Ads, Monitor Conversion Tracking, Use Ad Metrics To Adjust Marketing Strategies And Make Better Ads On The Internet To Boost Your Sales Profits To The Max!
Language: English
Release Date: September 12, 2012
The practice of keeping track on the impressions of end-users and compiling data on web trends and user habits is known as Ad tracking or advertising metrics. The idea is similar to Nielsen ratings and Nielsen boxes which are used for doing ad tracking for television.
The importance of ad...
Tested Sentences That Sell
Why the Sizzle Sells the Steak
Language: English
Release Date: April 27, 2014
To understand advertising, you need to understand salesmanship.
Both are filled with mis-steps, gimmicks, and frauds.
Advertising is widely understood to be “Salesmanship in Print.” Understanding what makes a successful salesman then gives you the basics of what will make successful...
Analyzing Music in Advertising
Television Commercials and Consumer Choice
Language: English
Release Date: November 27, 2014
The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What...
by Alexey
Language: English
Release Date: May 18, 2013
Language: English
Release Date: May 18, 2013
by Jackie Botterill, Iain MacRury, Barry Richards
Language: English
Release Date: December 19, 2013
Language: English
Release Date: December 19, 2013
The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.
by Anonymous
Language: English
Release Date: April 20, 2015
Language: English
Release Date: April 20, 2015
The key to a six figure income!
A common misconception among online business owners is that they must spend lots of money on advertising to grow their businesses. But if you're willing to put a little time into promoting your business, you can generate publicity that will be far more effective...