Advertising Promotion category: 1760 books

Cover of Creative Freelance Marketing

Creative Freelance Marketing

Traditional and Digital Marketing Strategies for Photography, Art, and Creative Businesses

by James Maher
Language: English
Release Date: January 11, 2017

Grow a Successful Creative Business Making a living from your craft – that’s the key, right? Creative Freelance Marketing lays the groundwork for learning how to get jobs and increase sales, how to improve your skills and business development strategies, and it provides a roadmap...
Cover of Neuro Design

Neuro Design

Neuromarketing Insights to Boost Engagement and Profitability

by Darren Bridger
Language: English
Release Date: February 3, 2017

Commended: 2018 Business Book Awards - Thought Leader category Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter & Gamble, Coca-Cola,...
Cover of Bing to Win

Bing to Win

Your Complete Guide to Succeeding with Bing Ads

by SoftTech
Language: English
Release Date: November 15, 2016

Step-By-Step Guide Shows You How To Get Massive Traffic And Profit With Bing Ads! If you’re looking to promote your brand online, then the first place to look is to PPC campaigns. A PPC campaign is of course ‘Pay Per Click’ and that means that you pay each time a user actually clicks...
Cover of Women in Indian Advertisements: Plots & Perspectives
by Dr Kisholoy Roy
Language: English
Release Date: March 8, 2018

This book is classified into two major sections viz. Perspectives and Plots. While the Perspectives section majorly speaks of the conventional gender portrayals in advertisements over the years in India and abroad and mentions certain unethical practices being executed when it comes to presenting...
Cover of The Digital Goldmine: What Every Business Needs to Know About Increasing Sales and Building Engagement Online
by Leonard Tan
Language: English
Release Date: September 28, 2015

The Digital Goldmine is an enriching go-to book that not only reveals the strategies and benefits of online marketing but also a very essential reality for businesses today: Advertising is not as we knew it years ago. It is an exceptionally fast-evolving discipline where being able to navigate...
Cover of Facebook For Business
by Boykie Selerio
Language: English
Release Date: June 28, 2017

In this Book you are going to learn the opportunites that we have in the digital world today in terms of making money online. The book also contains the common mistakes that marketers make when advertising on facebook. We have outlined the best steps that you should take in order to get possitve results...
Cover of Advanced SEO Techniques !
by benoit dubuisson
Language: English
Release Date: November 27, 2013

This eBook is a hard-hitting guide that gives you the information you need to make the adjustments to your site right away to help improve your search rankings and benefit from the increase in organic search traffic. Search Engine Optimization or SEO is simply...
Cover of Parenting for the Digital Age

Parenting for the Digital Age

The Truth Behind Media's Effect on Children and What to Do About It

by Bill Ratner
Language: English
Release Date: November 4, 2014

From how to deal with cyberbullying to the strange, true stories behind Barbie and G.I. Joe, media insider Bill Ratner takes an inside look at our wired-up world in a fascinating book—part memoir, part parenting guide—for the digital age. Landing his first job in advertising at age fourteen, Ratner...
Cover of Interactive Marketing

Interactive Marketing

Revolution or Rhetoric?

by Christopher Miles
Language: English
Release Date: May 18, 2010

This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated content, brand communities and the whole panoply of Web 2.0-mediated marketing technologies all have their...
Cover of Learning From Winners

Learning From Winners

How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success

by Raymond Pettit
Language: English
Release Date: August 27, 2007

This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand in
Cover of Free Radio & Podcast Marketing In 30 Minutes

Free Radio & Podcast Marketing In 30 Minutes

Fire your publicist and leverage free radio and podcasting to market your business, brand, or idea

by Jim Beach, Rachel Lewyn
Language: English
Release Date: June 19, 2018

AM/FM radio still has the greatest reach of any media format, with more than 90% of Americans listening every week. In Free Radio & Podcast Marketing In 30 Minutes, expert authors Jim Beach and Rachel Lewyn will show how practically anyone can get on the air, whether it's via a niche podcast with...
Cover of Loveworks

Loveworks

How the world's top marketers make emotional connections to win in the marketplace

by Brian Sheehan, Kevin Roberts
Language: English
Release Date: May 28, 2013

In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands. It was admired by many as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of sustained relationships between producers, retailers,...
Cover of Joint Venture Fast Profits
by Thrivelearning Institute Library
Language: English
Release Date: January 13, 2014

One of the most profitable ways to reach more people is by creating joint venture partnerships. Joint ventures are the ultimate form of no-risk advertising because your partners do all of the marketing for you in exchange for a share of the profits. You only have to pay when a sale is made....
Cover of The Expert Guide to Affiliate Marketing

The Expert Guide to Affiliate Marketing

The Essential Guide for All Would-Be Affiliate Marketers!

by Thrivelearning Institute Library
Language: English
Release Date: September 6, 2013

There has never before in history been an easier time for anyone to earn extra income from a home business - or even replace his current wages several times over. This by contacting, selling, and delivering to buyers located anywhere on the globe. As an ongoing way to create income opportunities,...
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