Consumer Behaviour category: 842 books
Predictive Analytics
The Power to Predict Who Will Click, Buy, Lie, or Die
Language: English
Release Date: January 12, 2016
"Mesmerizing & fascinating..." **—**The Seattle Post-Intelligencer
"The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.com
Award-winning | Used by over 30 universities | Translated into 9 languages
An introduction for...
We Are All Weird
The Rise of Tribes and the End of Normal
Language: English
Release Date: September 15, 2015
World of Warcrafters, LARPers, Settlers of Catan? Weird.
Beliebers, Swifties, Directioners? Weirder.
Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird.
Mets fans, Yankees fans, Bears fans? Definitely weird.
Face it. We’re all weird.
So why are companies...
Demand
Creating What People Love Before They Know They Want It
Language: English
Release Date: October 4, 2011
In DEMAND: Giving People What They Love Before They Know They Want It (Crown Business; October 2011), Adrian Slywotzky, named by Industry Week one of the world’s six most influential management thinkers, provides a radically new way to think about demand, with a big idea and a host of practical...
Youtility
Why Smart Marketing Is about Help Not Hype
Language: English
Release Date: June 27, 2013
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family...
Win the Crowd
Unlock the Secrets of Influence, Charisma, and Showmanship
Language: English
Release Date: March 17, 2009
Would You Like to Become More Commanding, Convincing, And Charismatic?
In this book, Steve Cohen, master magician and star of the long-running Chamber Magic show in New York City, will reveal the secrets of all great showmen and magicians—how to persuade, influence, and charm, and ultimately...
Hecho para tirar
La irracionalidad de la obsolescencia programada
Language: Spanish
Release Date: March 1, 2018
Todos hemos sufrido la experiencia, unos con la lavadora, otros con el televisor o el ordenador, de tener aparatos y equipos que se averían tras el fallo de un elemento. Por lo tanto, todos, en un momento u otro, nos hemos enfrentado, aunque a veces sin saberlo, al fenómeno de la obsolescencia programada....
Marketing Metaphoria
What Deep Metaphors Reveal About the Minds of Consumers
Language: English
Release Date: May 6, 2008
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome...
Snoop
What Your Stuff Says About You
Language: English
Release Date: May 12, 2009
Do the things on your desk betray the thoughts on your mind? Does your dining room décor carry clues to your character? Award-winning psychologist Sam Gosling has dispatched teams of scientific investigators to poke around bedrooms and offices, check out iPods, and peek at personal websites-to see...
Zero-Resistance Selling
Achieve Extraordinary Sales Results Using World Renowned techqs Psycho Cyberneti
Language: English
Release Date: November 1, 1998
Zero-Resistance Selling is your guide to literally "reprogramming" your own self-image to help you attain your loftiest selling and career goals. You'll find step-by-step strategies to harness the power of your imagination to wipe away resistance to your sales presentations ... become an...
by Néstor García Canclini
Language: Spanish
Release Date: October 1, 2012
Language: Spanish
Release Date: October 1, 2012
Ensayo de duivulgación científica que explora la relación entre las nuevas maneras de consumo de la actualidad con la responsabilidad ciudadana.
"Consumidores y ciudadanos es un parteaguas en los estudios sobre ciudadanía y cultura. Alejándose tanto de la descalificación del consumo...
Delight Your Customers
7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary
Language: English
Release Date: July 19, 2013
If you want to know how strong your company’s customer service is, ask your employees to describe what their work entails. Then pay attention to whether they simply list their duties and tasks or if they speak to the true essence of their job--to create delighted customers who will be less price...
24/7
El capitalismo al asalto del sueño
Language: Spanish
Release Date: May 5, 2015
24/7 examina las devastadoras consecuencias de los procesos productivos del capitalismo del siglo XXI sobre la capacidad de atención del individuo y la sociedad. Hoy, cuando tanto los procesos de producción como los sistemas de consumo disponen de los recursos para mantenerse operando las 24 horas...
Generación Z
Todo lo que necesitas saber sobre los jóvenes que han dejado viejos a los millennials
Language: Spanish
Release Date: November 27, 2017
Con prólogo de la ministra de Sanidad , Servicios Sociales e Igualdad e introducción del presidente de Mapfre
Todo lo que necesitas saber sobre los jóvenes que han dejado viejos a los millennials
Si no encuentras ninguna relación entre Justin Bieber y los ingenieros que diseñaron los complejos...
The Support Economy
Why Corporations Are Failing Individuals and the Next Episode of Capitalism
Language: English
Release Date: January 27, 2004
Today’s “managerial” capitalism has grown hopelessly out of touch with the people it should be serving. The Support Economy explores the chasm between people and corporations and reveals a new society of individuals who seek relationships of advocacy and trust that provide support for their...