Consumer Behaviour category: 842 books
Ethical Chic
The Inside Story of the Companies We Think We Love
Language: English
Release Date: June 19, 2012
In this age of social activism, pinpoint marketing, and immediate information, consumers demand everything from the coffee, computer, or toothpaste they buy: an affordable, reliable product manufactured by a company that doesn't pollute, saves energy, treats its workers well, and doesn't hurt animals—oh,...
Cheap
The High Cost of Discount Culture
Language: English
Release Date: July 2, 2009
A myth-shattering investigation of the true cost of America's passion for finding a better bargain
From the shuttered factories of the Rust Belt to the strip malls of the Sun Belt-and almost everywhere in between-America has been transformed by its relentless fixation on low price. This pervasive...
The Convenience Revolution
How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty
Language: English
Release Date: October 2, 2018
Convenience is King
When you make it easier for customers to do business with you, they will reward you with their money, their loyalty, and their referrals.
There’s a reason they call it a convenience store – because it’s convenient! When you have to pick up a gallon of milk,...
Sweat Equity
Inside the New Economy of Mind and Body
Language: English
Release Date: March 29, 2016
Go inside the trend that spawned a multi-billion dollar industry for the top five percent
Sweat Equity goes inside the multibillion dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting. Bloomberg's Jason Kelly, author of The...
Influence
How Women's Soaring Economic Power Will Transform Our World for the Better
Language: English
Release Date: May 4, 2010
In the United States and in very many nations around the world, women are on the cusp of new financial power--and evidence suggests that women will use this power to improve society in ways we can only begin to imagine. Through candid interviews and lively reporting, and with exclusive research, Dychtwald...
by John-Talmage Mathis
Language: English
Release Date: July 26, 2011
Language: English
Release Date: July 26, 2011
This is an opening for the upcoming book You Against Them.
Within this short, two perspectives are viewed - the laborer and the Corporate World. The two divisions of society. Every quarter millions are and have become unemployed, yet the Corporate "job creators" report record profits,...
Bargain Fever
How to Shop in a Discounted World
Language: English
Release Date: October 17, 2013
When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship...
Never Lose a Customer Again
Turn Any Sale into Lifelong Loyalty in 100 Days
Language: English
Release Date: April 3, 2018
Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.
Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First...
by Charles G. Irion
Language: English
Release Date: December 2, 2009
Language: English
Release Date: December 2, 2009
Be armed and ready the next time you buy a car. Car Dealer Hell is a complete car buyer’s guide. This book exposes the scams, gimmicks and deceitful practices used by dealers every day. Get useful checklists, summaries and resources that will help you avoid car dealership traps while getting the best deal for your new or used car.
The Long Tail
Why the Future of Business Is Selling Less of More
Language: English
Release Date: July 11, 2006
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?
"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets...
You Are What You Choose
The Habits of Mind That Really Determine How We Make Decisions
Language: English
Release Date: November 12, 2009
The hidden patterns behind the way we make decisions
Several recent books, from Blink to Freakonomics to Predictably Irrational, have examined how people make choices. But none explain why different people have such different styles of decision making—and why those styles seem consistent...
The Way We'll Be
The Zogby Report on the Transformation of the American Dream
Language: English
Release Date: August 12, 2008
According to super pollster John Zogby, whom The Washington Post calls “the maverick predictor,” the conventional wisdom about the United States–that we’re isolated from the world, politically fragmented, and inclined toward material pleasure–isn’t just flawed; it may be 180 degrees from...
Grapevine
Why Buzz Was a Fad but Word of Mouth Is Forever
Language: English
Release Date: November 3, 2005
Word of mouth is an amazingly powerful force — but how does it really work?.
Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. But it’s easier said than done.
As the founder of BzzAgent, a community of more than...
by Chris Daffy
Language: English
Release Date: August 31, 2011
Language: English
Release Date: August 31, 2011
This book will make you view your organisation and customers in a new light. It shows beyond doubt that exceptional customer service can help any company to beat its competitors. In this revised edition — which includes a new chapter on e-service — Chris Daffy provides practical advice and real-world...