Consumer Behaviour category: 842 books
by
Language: English
Release Date: July 16, 2015
Language: English
Release Date: July 16, 2015
In today's society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with various stakeholders through social media platforms. Strategic Customer Relationship Management in the Age of Social Media provides a variety...
Leveraging LinkedIn As a Blog Platform to Gain Massive Exposure
Real Fast Results, #97
Language: English
Release Date: November 20, 2018
In this episode of the Real Fast Results podcast, special guest, Joshua B. Lee is here to offer his advice and help you to get more visibility for your books, information products, or anything else you may be trying to market. Joshua B. Lee is a strategic growth coach, meaning that he helps individuals...
by
Language: English
Release Date: October 18, 2013
Language: English
Release Date: October 18, 2013
Retailing in the countries of Asia Pacific is changing dramatically. Changes which took decades, even centuries, elsewhere are happening in a few years. The growth of larger firms and the arrival of international retailers are changing the business landscape, bringing the consistent supply and presentation...
by Montserrat Cabrerizo Elgueta
Language: Spanish
Release Date: December 10, 2015
Language: Spanish
Release Date: December 10, 2015
Libro de referencia y único utilizado en los ciclos formativos de Atención al consumidor, inicialmente utilizado en la Comunidad de Madrid y posteriormente para el resto de Comunidades. Libro actualizado en el 2015 y aplicación teórica y práctica. Libro para el alumno de este ciclo pero a la...
Of Poverty and Plastic
Scavenging and Scrap Trading Entrepreneurs in India’s Urban Informal Economy
Language: English
Release Date: October 28, 2009
Of Poverty and Plastic applies an interdisciplinary, 'field economics' approach to poverty analysis, using a mix of survey and ethnographic data to challenge received notions of the nature and extent of narrow income poverty and multiple deprivations experienced by those working in the informal waste...
Mind Is Flat
The Remarkable Shallowness of the Improvising Brain
Language: English
Release Date: August 7, 2018
In a radical reinterpretation of how the mind works, an eminent behavioral scientist reveals the illusion of mental depth
Psychologists and neuroscientists struggle with how best to interpret human motivation and decision making. The assumption is that below a mental “surface” of conscious...
The Experience Logic as a New Perspective for Marketing Management
From Theory to Practical Applications in Different Sectors
Language: English
Release Date: April 13, 2018
This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature...
The Digitization of Business in China
Exploring the Transformation from Manufacturing to a Digital Service Hub
Language: English
Release Date: July 20, 2018
One of the first of its kind, this book examines the digitalization of Chinese businesses both theoretically and practically. Taking a fresh and unique approach, the authors seek to adopt individual theories for each empirical case explored and investigate the dramatic digital transformation that...
Experiencia de cliente
Cómo gestionar las emociones del consumidor para aumentar las ventas
Language: Spanish
Release Date: November 2, 2015
En un mundo en el que los productos y servicios son cada vez más similares, donde toda innovación es copiada y la reducción de los precios ya no es posible, nace la gestión de la experiencia de cliente (CEM, por sus siglas en inglés) como un elemento esencial para aumentar las ventas. Entender...
ConsumAuthors
The New Generational Nuclei
Language: English
Release Date: January 27, 2017
Generational nuclei are like those found in atoms: structural dimensions held together by their positive charge which releases a binding energy. Generational nuclei cannot be defined so precisely, but their activity can be observed and tested just like their atomic counterparts. The generational nuclei...
by Juan Gasca, Rafael Zaragoza
Language: English
Release Date: December 15, 2009
Language: English
Release Date: December 15, 2009
Understanding the goals of the world of business and dealing with the development of new solutions calls for a basic ingredient: creativity. And yet, just being, or wanting to be creative is not enough it is essential to train and develop this ability in order to achieve results. In other words, we...
Economía al diván
Desempleo, inflación y crisis bajo la mirada de la psicología
Language: Spanish
Release Date: March 5, 2019
Este libro realiza un cruce entre la psicología y la economía, o más precisamente, la psicología y la macroeconomía. Pablo Mira indaga si la psicología humana tiene algo que ver con el magro desempeño que mostró la economía argentina en las últimas décadas y que la relegó a ser un país...
Impact Banner Ads
Using Banners and Getting Traffic for your Site
Language: English
Release Date: June 20, 2019
Are you looking for your internet advertising to stand out from the competition?
Do you want to create a banner about a brand, person or business that impacts your customers?
Then "Impact Banner Ads" is the book you must have, a quick solution for your banner advertising to...
The What Americans Really Want...Really: Revised Edition
The Truth About Our Hopes, Dreams, and Fears
Language: English
Release Date: September 14, 2010
No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities...