Consumer Behaviour category: 842 books
by Debra L. Stephens
Language: English
Release Date: October 26, 2016
Language: English
Release Date: October 26, 2016
Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics.
Balancing a strong academic foundation with a practical approach, Stephens...
Beloved Brands
Playbook for how to create a brand your consumers will love
Language: English
Release Date: July 27, 2018
"Beloved Brands is a book every CMO or would-be CMO should read.” Al Ries
With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love.
You will learn how to think strategically, define your brand with a positioning statement...
by Andrew Benett, Ann O'Reilly
Language: English
Release Date: July 6, 2010
Language: English
Release Date: July 6, 2010
As the effects of the global recession linger, consumers everywhere are changing their purchasing patterns, paying greater attention to what and why they are buying, and from whom. While many feel rampant spending is hard-wired into the modern psyche and that we will be back to our wasteful ways soon...
Marketing and Consumer Behavior
Concepts, Methodologies, Tools, and Applications
Language: English
Release Date: December 31, 2014
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies,...
by GB Taken
Language: English
Release Date: May 23, 2012
Language: English
Release Date: May 23, 2012
Expert and advocate, G. B. Taken answers the most important questions consumers have in these troubling times. Dispelling the many myths, we as a nation believe concerning consumer rights, makes this book invaluable to the reader.Having trouble with your utility companies overcharging you;...
Scammed
How to Save Your Money and Find Better Service in a World of Schemes, Swindles, and Shady Deals
Language: English
Release Date: December 1, 2011
A leading consumer advocate reveals how to protect your money, time, and integrity from corrupt businesses
Once upon a time store prices were simple and fair, businesses stood behind their products with guarantees free of fine print and loopholes, and companies genuinely seemed to care about...
Treasure Hunt
Inside the Mind of the New Consumer
Language: English
Release Date: May 4, 2006
The essential follow-up to the BusinessWeek bestseller Trading Up
A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer?
Today's consumers can seem impossible to understand, and even harder to please. For instance,...
The Transformational Consumer
Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser
Language: English
Release Date: March 1, 2017
**The Transformational Consumer
They are the most valuable, least understood customers of our time. They buy over $4 trillion in life-improving products and services every year. If you serve their deeply human need to continually improve their lives, they will eagerly engage with your brand...
Online Consumer Behavior
Theory and Research in Social Media, Advertising and E-tail
Language: English
Release Date: May 4, 2012
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying...
by
Language: English
Release Date: June 21, 2018
Language: English
Release Date: June 21, 2018
Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being.
A field which...
The Commodification of Childhood
The Children’s Clothing Industry and the Rise of the Child Consumer
Language: English
Release Date: April 20, 2004
In this revealing social history, Daniel Thomas Cook explores the roots of children’s consumer culture—and the commodification of childhood itself—by looking at the rise, growth, and segmentation of the children’s clothing industry. Cook describes how in the early twentieth century merchants,...
Neuromarketing and Big Data Analytics for Strategic Consumer Engagement
Emerging Research and Opportunities
Language: English
Release Date: December 30, 2017
A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer's mind and tailor marketing practices,...
by Ronald E. Hudkins
Language: English
Release Date: April 21, 2018
Language: English
Release Date: April 21, 2018
WHO - You might not realize there’s false or potentially damaging information being reported about you until you get turned down for a job or insurance. So, get in the habit of occasionally ordering specialty consumer reports along with your credit reports.
The credit bureaus are enormous corporations...
The Consumer, Credit and Neoliberalism
Governing the Modern Economy
Language: English
Release Date: July 26, 2012
This book is an investigation into the economic policy formulation and practice of neoliberalism in Britain from the 1950s through to the financial crisis and economic downturn that began in 2007-8. It demonstrates that influential economists, such as F.A. Hayek and Milton Friedman, authors at key...