Exceed Customer Expectations to Build Loyalty & Boost Profits
by
Lisa Ford, David McNair, William Perry
Language: English
Release Date: August 18, 2009
When the going's tough, companies that survive will be those that build the greatest loyalty-by exceeding expectations. Yet, too often, companies ignore their customers' needs and wants. Today, industries like airlines, retail businesses, and restaurants are feeling consumer pushback.
With...