Marketing Sales category: 13176 books
Video Marketing Profit Kit
Discover the step-by-step blueprint to a thriving business using the power of video marketing.
Language: English
Release Date: October 17, 2018
Discover the step-by-step blueprint to a thriving business using the power of video marketing.
Pictures may be worth a thousand words but videos are worth thousands of pictures... and more!
With video, you can pack a tremendous amount of verbal and non-verbal signals.
In other...
Praxisorientiertes Marketing
Grundlagen - Instrumente - Fallbeispiele
Language: German
Release Date: April 12, 2017
„Dieses Lehrbuch macht überzeugend deutlich, dass die bewährten Basics im Marketing auch im Online-Zeitalter Gültigkeit haben. Gleichzeitig wird sichtbar, wie stark die Online-Themen das gesamte Marketing durchdrungen haben. Viele aktuelle Beispiele und Studien belegen dies und runden das Werk...
by Harvard Business Review, Clayton M. Christensen, Theordore Levitt
Language: English
Release Date: March 12, 2013
Language: English
Release Date: March 12, 2013
Stop pushing products—and start cultivating relationships with the right customers.
If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important...
El marketing según Kotler
Cómo crear, ganar y dominar los mercados
Language: Spanish
Release Date: March 24, 2011
A partir de que su libro Marketing Management, considerado por The Financial Times como uno de los cincuenta mejores libros de empresa jamás escritos, se convirtiera en el texto sobre marketing más utilizado por los especialistas en administración, se hizo evidente que Kotler nos debía un manual...
Marketing Político 2.0
Lo que todo candidato necesita saber para ganar las elecciones
Language: Spanish
Release Date: May 5, 2011
Transmitir, persuadir, comunicar y, lo más importante, convencer. El marketing político es una herramienta imprescindible para acercarse al votante y ganar su confianza, finalidad que pretende toda campaña electoral. No obstante, el marketing, y muy especialmente el político, han evolucionado...
The Referral Engine
Teaching Your Business to Market Itself
Language: English
Release Date: May 13, 2010
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you.
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust...
Conversation Marketing
How to Be Relevant and Engage Your Customer by Speaking Human
Language: English
Release Date: October 1, 2018
Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clutter to reach consumers. With such intense competition, it's critical to stand apart beyond service and price.
Conversation Marketing will...
Write. Publish. Repeat.
The No-Luck-Required Guide to Self-Publishing Success
Language: English
Release Date: December 5, 2013
Write. Publish. Repeat.
The No-Luck-Required Guide to Publishing
In 2013, Johnny B. Truant and Sean Platt published 1.5 million words and made their full-time livings as indie authors. In Write. Publish. Repeat., they tell you exactly how they did it: how they created over 15 independent franchises...
The New Strategic Selling
The Unique Sales System Proven Successful by the World's Best Companies
Language: English
Release Date: November 16, 2008
The Book that Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The...
Never Cold Call Again
Achieve Sales Greatness Without Cold Calling
Language: English
Release Date: December 3, 2010
"Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket."**- Jeffrey Gitomer, Author, Little Red Book of Selling**
"You can never...
by Liz Froment
Language: English
Release Date: July 29, 2015
Language: English
Release Date: July 29, 2015
Want to get more people on your email list? Make a connection with your readers? Sell more books? Every self publisher does. Unfortunately, not everyone has the knowledge or time to make that happen. Because, let's face it, publishing a book is a lot of work. Hours of time spent researching,...
Ventas y Marketing. Un solo corazón
Por qué los vendedores tienen que pensar en las técnicas del mercado para ser súper vendedores
Language: Spanish
Release Date: June 27, 2016
La idea tradicional en las empresas es que la gente de marketing posee el mensaje del producto, mientras que los vendedores poseen las relaciones con los clientes. Sin embargo, muchas de las áreas en las cuales los vendedores actuales encuentran obstáculos, han sido previamente campo de los especialistas...
by Phil Adair
Language: English
Release Date: June 28, 2017
Language: English
Release Date: June 28, 2017
f you’re like most of my readers, you’re a business owner, a high-achiever. You are committed to winning at work, and – equally important – succeeding online. You strive to grow, get better, and reach your potential.
But sometimes things keep getting in the way with your marketing efforts:...
by Jack Trout, Steve Rivkin
Language: English
Release Date: October 9, 2009
Language: English
Release Date: October 9, 2009
The book that completes Positioning . . .
Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications...