Businessnews Publishing: 68 books

This work offers a summary of the book “GET OUT OF YOUR OWN WAY: The Five Keys to Surpassing Everyone’s Expectations” by Robert Cooper.Robert Cooper is a leadership advisor who specializes in the neuroscience of optimal performance. For the past thirty years, he has analyzed how some individuals...

This work offers a summary of the book “GUERRILLA MARKETING IN 30 DAYS: One Dynamic Blueprint to Maximize Profits and Increase Customers” by Jay Conrad Levinson and Al Lautenslager.Jay Conrad Levinson is the author of Guerrilla Marketing, arguably the best selling marketing series in history. To...

This work offers a summary of the book “HOW TO SELL WHEN NOBODY’S BUYING (And How to Sell Even More When They Are)” by Dave Lakhani.There is no question, Dave Lakhani acknowledges, that it’s a tough time to sell. To make matters worse, many managers today were trained 20-30 years ago with methods...

This work offers a summary of the book “IF YOU BUILD IT WILL THEY COME? Three Steps to Test and Validate Any Market Opportunity” by Rob Adams.Successful entrepreneurs don’t just plunge in without doing their research: before investing money they prove that a market exists, and that the market is...

This work offers a summary of the book “INFORMATION RULES: A Strategic Guide to the Network Economy” by Carl Shapiro and Hal R. Varian.The assumption that informational goods – such as movies, music, etc – are subject to different economic laws is false, the authors of Information Rules argue...

This work offers a summary of the book “I’LL MAKE YOU AN OFFER YOU CAN’T REFUSE: Insider Business Tips From a Former Mob Boss” by Michael Franzese.Michael Franzese, a former mob boss, puts forward a first surprising, but convincing hypothesis: organized crime is not profitable by accident. The...

This work offers a summary of the book “GROUP GENIUS: The Creative Power of Collaboration” by Keith Sawyer.Collaboration is the real secret to breakthrough creativity – not a lone genius having an “Aha!” flash of inspiration. As Keith Sawyer explains in Group Genius, genuinely new ideas are...

This ebook offers a summary of the book "Enchantment" by Guy Kawasaki.Even if you have an insanely great mousetrap, the world will not beat a path to your door. Everyone’s busy doing their own thing. In practice, the greater your mousetrap is, the harder it will be to get people to embrace it because...

This work offers a summary of the book “GROWING YOUR COMPANY’S LEADERS: How Great Organizations Use Succession Management To Sustain Competitive Advantage” by Robert Fulmer and Jay Conger.Robert Fulmer is academic director for Duke Corporation and a visiting professor at Pepperdine University....

This work offers a summary of the book “HUNDRED PERCENTERS: Challenge Your Employees To Give It Their All and They’ll Give You Even More” by Mark Murphy.In order to motivate your employees to be 100% workers, you need to be a 100% leader. Mark Murphy has analyzed the style and decisions of 125,000...

This work offers a summary of the book "AMAZON.COM GET BIG FAST: Inside the Revolutionary Business Model That Changed the World" by Robert Spector. Who would have thought, twenty years ago, that we would be buying books from a computer, let alone reading them from a digital tablet? Interestingly,...

This work offers a summary of the book “IN PURSUIT OF ELEGANCE: Why the Best Ideas Have Something Missing” by Matthew E. May.Every business is in search of a product or concept that is elegant, that customers love so much that they recommend it to all their friends. Matthew E.May explains that there...

This work offers a summary of the book “IF YOU DON’T MAKE WAVES YOU’LL DROWN: 10 Hard-Charging Strategies for Leading in Politically Correct Times” by Dave Anderson.Political correctness, Dave Anderson believes, is draining the health and vitality out of many businesses, because it encourages...

This work offers a summary of the book “INVISIBLE ADVANTAGE: How Intangibles Are Driving Business Performance” by Jonathan Low and Pam Kalafut.Every business will have intangible assets, like customer loyalty, brand equity, and the ability to quickly act on strategy. None of these will show up on...