Erickson: 430 books

Econometrics: A Simple Introduction offers an accessible guide to the principles and methods of econometrics, with data samples, regressions, equations and diagrams to illustrate the analysis. Examine a linear and multiple regression model, ordinary least squares method, and the Gauss-Markov...

Applied Econometrics: A Simple Introduction offers a detailed guide to some of the central methods and applications of applied econometrics, with theory, models, calculations, and graphs to support analysis.S&P 500 equities, GSCI commodities, and US Treasury Bill risk-free rate datasets are...

Marketing Made Easy. It's one thing to create art for pleasure and quite another to make a living selling your creative endeavors. In this final installment of “The Creative Entrepreneur,” you'll get your hands on a treasure trove of information you can immediately use to get your creative...

Corporate Finance Formulas: A Simple Introduction includes over 75 formulas in the field of corporate finance, alongside relevant definitions and explanations. The formulas cover the topics of return and risk, cost of equity, cost of capital, capital structure, payout policy, valuation, and mergers.

Thanks to technology, getting your work published is easier than ever... or is it? Writing and publishing a book is one of the most powerful marketing strategies any creative entrepreneur can undertake. Although the Internet has created new publishing opportunities galore, it's also created...

Economics: A Simple Introduction offers an accessible guide to the principles and methods of economics, with calculations and over 25 diagrams to support the analysis. Understand the four dimensional nature of economics, and how its learning process differs from other subjects. Use data...

In recent decades game theory—the mathematics of rational decision-making by interacting individuals—has assumed a central place in our understanding of capitalist markets, the evolution of social behavior in animals, and even the ethics of altruism and fairness in human beings. With game theory’s...

Microeconomics: A Simple Introduction offers an accessible guide to the central principles and ideas of microeconomics, with over 50 diagrams included to illustrate the analysis. Understand opportunity cost, diminishing returns, demand and supply, the market equilibrium, market failure, adverse...

eBay: A Simple Introduction offers an accessible guide to the rules, regulations and procedures of eBay, with profitable strategies for buyers and sellers on the site. Learn how to set up an eBay account, PayPal account, create a first listing, increase selling allowances, and use the eBay...

Game Theory for Business: A Simple Introduction offers an accessible guide to the central ideas and methods of business game theory, with over 35 diagrams to support the analysis. Understand a business’s role, goals and incentives. Examine adverse selection, moral hazard, and a bait and switch...

Investment Appraisal: A Simple Introduction offers an accessible guide to the methods and uses of investment appraisal, with examples and calculations throughout.Understand the accounting rate of return (ARR), the payback period (PP), the net present value (NPV), and the internal rate of return...

In the New Economy, intelligence will be essential for firms to gain competitive advantage—not just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, new products, has a long and successful history of generating competitive...

Security Valuation: A Simple Introduction offers an accessible guide to the principles and methods of security valuation, with examples and calculations to support the analysis.Compare the three-step asset valuation process with the stock picking process, and understand why economy analysis,...

Investment Formulas: A Simple Introduction includes over 80 formulas in the investment field, alongside relevant definitions and explanations. The formulas cover the topics of historical return measures, investment models, portfolio performance evaluation, firm and stock valuation, bond portfolio management, derivatives, and option valuation.