John Zhang: 25 books

This Element is an excerpt from Smart Pricing (ISBN: 9780131494183) by Jagmohan Raju and Z. John Zhang. Available in print and digital formats.   What your business can learn from Radiohead’s successful experiment with “pay as you wish” pricing.   On October 9, 2007, the English alternative rock...

This Element is an excerpt from Smart Pricing (ISBN: 9780131494183) by Jagmohan Raju and Z. John Zhang. Available in print and digital formats.   When “pay as you wish” pricing makes sense--and how to make it work for you.   Typically, a seller turns to “pay as you wish” pricing because he...

Repleto de ilustrativos ejemplos, los lectores descubrirán restaurantes en los que los clientes fijan el precio, averiguarán cómo Google y otras empresas de alta tecnología emplean estrategias de precios para reformular sectores enteros y conocerán cómo los ejecutivos chinos declaran y luchan...

Experts discuss the benefits and risks of online reputation systems. In making decisions, we often seek advice. Online, we check Amazon recommendations, eBay vendors' histories, TripAdvisor ratings, and even our elected representatives' voting records. These online reputation systems serve...

Precision agriculture is based on the ability to identify inter and intra-field variability and to use this information for more targeted crop management. By using resources more efficiently, precision agriculture can make agriculture more productive and sustainable. This volume reviews the key elements...

Leading historians of the media arts define a new materialist media art history, discussing temporality, geography, ephemerality, and the future. In Relive, leading historians of the media arts grapple with this dilemma: how can we speak of “new media” and at the same time write the histories...

3 state-of-the-art guides to understanding consumer behavior -- and leveraging it for higher retail profits   Three books packed with up-to-the-minute insights into consumer behavior — and practical guidance on building more successful campaigns, products, formats, and experiences!...

3D Bioprinting and Nanotechnology in Tissue Engineering provides an in depth introduction to these two technologies and their industrial applications. Stem cells in tissue regeneration are covered, along with nanobiomaterials. Commercialization, legal and regulatory considerations are also discussed...

In sharp contrast to the “melting pot” reputation of the United States, the American South—with its history of slavery, Jim Crow, and the civil rights movement—has been perceived in stark and simplistic demographic terms. In Far East, Down South, editors Raymond A. Mohl, John E. Van Sant,...

The present geopolitical rise of India and China evokes much interest in the comparative study of these two ancient Asian cultures. There are various studies comparing Western and Indian philosophies and religions, and there are similar works comparing Chinese and Western philosophy and religion....

The twentieth century has been marked by the expansion of educational opportunities worldwide. It has been the century of education, and the role of the state in the promotion of public education has been decisive. Yet, at the millennium's turn efforts to diminish the role of the state are rapidly...

Examine China's impact on the world tourism market! Tourism in China is a comprehensive study of tourism and the travel industry in China--past, present, and future. Since joining many of its Asia-Pacific neighbors in identifying tourism as a vehicle for socioeconomic growth and poverty alleviation,...

Over the past two decades, the Chinese Communist Party (CCP) has paradoxically steered the development of a thriving capitalist economy. Unlike many faltering post-socialist states with fragile economies and weakly institutionalised democratic structures, China has witnessed a tide of economic entrepreneurialism...

Since 1948 when the United Nations adopted the Universal Declaration of Human Rights, all students have been declared the right to education. The rights of disabled students have not been explicitly addressed, however, and each country has developed their own rules and regulations. Although similarities...