Robert Stevens: 32 books
Marketing Your Business
A Guide to Developing a Strategic Marketing Plan
Language: English
Release Date: October 31, 2013
Examine essential marketing disciplines and weapons!
This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing “weapons arsenal.” It...
by Lawrence Silver, Robert E Stevens, Kenneth Clow
Language: English
Release Date: June 10, 2010
Language: English
Release Date: June 10, 2010
The purpose of the book is to provide insurance practitioners, consumers, and students with definitions of common insurance terms in both the property/casualty and life/health insurance industries. The unique feature of the book is that many of the definitions contain detailed explanations of coverage...
by Robert E Stevens, David L Loudon, R Henry Migliore
Language: English
Release Date: June 17, 2013
Language: English
Release Date: June 17, 2013
Strategic Planning for Not-For-Profit Organizations covers all the steps involved in developing a strategic plan for a not-for-profit organization. Strategic planning has become a critical issue for not-for-profit organizations as they strive for direction and orderly adjustment to a changing environment....
Doing Business in Mexico
A Practical Guide
Language: English
Release Date: November 12, 2012
Learn what you need to know to conduct successful business in Mexico!
This book is a primer on all aspects of doing business in Mexico, with practical examples that illustrate the risks and benefits of Mexican business operations. It provides the basic knowledge that all prospective investors...
Market Opportunity Analysis
Text and Cases
Language: English
Release Date: May 3, 2006
The key to success in business is planning. And the key to successful planning is using a proven format to analyze your product’s marketability
Market Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. As financial market
Performance Management and Budgeting
How Governments Can Learn from Experience
Language: English
Release Date: January 28, 2015
This book provides a fresh look at the process by which governments hold themselves accountable to their citizens for performance. Unlike the plethora of other books in the field, it examines all aspects of the Performance Management and Budgeting issue, not only from the federal, state, and local...
Marketing Management
Text and Cases
Language: English
Release Date: November 12, 2012
Step-by-step guidelines for successful marketing management!
Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts...
The Unfinished Atomic Bomb
Shadows and Reflections
Language: English
Release Date: December 26, 2017
In its diversity of perspectives, The Unfinished Atomic Bomb: Shadows and Reflections is testament to the ways in which contemplations of the A-bomb are endlessly shifting, rarely fixed on the same point or perspective. The compilation of this book is significant in this regard, offering Japanese,...
Church Wake-Up Call
A Ministries Management Approach That is Purpose-Oriented and Inter-Generational in Outreach
Language: English
Release Date: May 22, 2014
Is your church viable in the changing marketplace of today--and tomorrow?
Today's church market is comprised of four cultural paradigms--Youth, Baby Busters (Generation X), Baby Boomers, and Pre-Boomers. Each has unique characteristics in terms of attitudes, spiritual orientation, values, emotional...
Contextual Schema Therapy
An Integrative Approach to Personality Disorders, Emotional Dysregulation, and Interpersonal Functioning
Language: English
Release Date: June 1, 2018
In this groundbreaking book, three internationally recognized psychologists present a step-by-step guide outlining the most up-to-date innovations in schema therapy (ST). This important book offers a clear and practical road map for putting the schema mode model into practice, improving clients' interpersonal...
The Complete Book of Everyday Christianity
A comprehensive guide to following Christ in ever aspect of life
Language: English
Release Date: January 4, 2019
A lot has happened since the The Complete Book of Everyday Christianity was first published in 1997 by IVP. We felt that for the book to be really useful for the reader today, we had to add a few critical articles. Some of them include (author’s names in brackets):
Climate Change (Byron Smith)
Global...
Church and Ministry Strategic Planning
From Concept to Success
Language: English
Release Date: October 12, 2012
Spiritual management is required for spiritual organization, and yet a ministry’s master plan should be the Master’s plan for that ministry. Church and Ministry Strategic Planning assists readers in developing a Biblically based blueprint for carrying out the many activities in which the church...
by William Winston, Robert E Stevens, David L Loudon
Language: English
Release Date: October 18, 2013
Language: English
Release Date: October 18, 2013
This comprehensive new book is the first guide to applications in marketing concepts in church and ministry services. Demonstrations of marketing concepts and techniques for effectively meeting the needs of constituents dispel any negative connotations about marketing religious organizations. Straightforward...
Market Analysis
Assessing Your Business Opportunities
Language: English
Release Date: December 2, 2013
Planning is a critical process when starting a new business or introducing a new product. Market Analysis shows readers how to execute a feasibility study for more effective planning. A step-by-step approach leads the reader through the feasibility analysis process and describes what needs to be done...