Steve Rivkin: 4 books
Differenzierung im Hyperwettbewerb
Der Schlüssel für das Überleben von Marken
Language: German
Release Date: February 19, 2003
Differenzieren, positionieren, kommunizieren: In der vollständig überarbeiteten zweiten Auflage des Marketingbestsellers dreht sich alles um das Alleinstellungsmerkmal, den USP ('Unique Selling Proposition'). Drei Spezialisten präsentieren geballtes Marken-Know-how und zeigen, mit welchen Strategien...
Differentiate or Die
Survival in Our Era of Killer Competition
Language: English
Release Date: December 28, 2010
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique...
by Jack Trout, Steve Rivkin
Language: English
Release Date: October 9, 2009
Language: English
Release Date: October 9, 2009
The book that completes Positioning . . .
Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications...
The Making of a Name : The Inside Story of the Brands We Buy
The Inside Story of the Brands We Buy
Language: English
Release Date: September 30, 2004
How do brand names differ from other names and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide the authors share the secrets of successful brand names--how they've indelibly...