Pearson imprint: 845 books
Death by China: Confronting the Dragon - A Global Call to Action
Confronting the Dragon - A Global Call to Action
Language: English
Release Date: May 5, 2011
The world's most populous nation and soon-to-be largest economy is rapidly turning into the planet's most efficient assassin. Unscrupulous Chinese entrepreneurs are flooding world markets with lethal products. China's perverse form of capitalism combines illegal mercantilist and protectionist weapons...
What Makes a Great Training Organization?
A Handbook of Best Practices
Language: English
Release Date: March 21, 2014
All learning leaders want their organizations to be perceived as great, but what makes a “great” training organization? How does a training organization achieve greatness, particularly from the perspective of the corporation, the learners, and any customers, clients and partners that interact...
Change to Strange
Create a Great Organization by Building a Strange Workforce
Language: English
Release Date: April 26, 2007
To achieve sustained competitive advantage, you must create and deliver something that’s valuable, rare, and hard to imitate–and you can’t do that with a run-of-the-mill workforce. Your workforce needs to be strikingly different, obsessively focused on delivering on your unique value proposition....
The Dark Side of Valuation
Valuing Young, Distressed, and Complex Businesses
Language: English
Release Date: April 24, 2018
The Definitive Guide to Valuing Hard-to-Value Companies: Fully Revised for Today’s Financial Markets
Valuing money-making companies that have long histories and established business models is straightforward. It is when you encounter difficult-to-value companies that you feel the urge to...
The Opt-Out Effect
Marketing Strategies that Empower Consumers and Win Customer-Driven Brand Loyalty
Language: English
Release Date: December 18, 2015
&>will control your brand relationship, there’s only way to win: help them do it. The Opt-Out Effect shows you how.
Marketing thought leader Gerald Smith brings together new research data, powerful strategies, and indispensable tools for implementing customer-centric brand...
Six Rules of Brand Revitalization, Second Edition
Learn the Most Common Branding Mistakes and How to Avoid Them
Language: English
Release Date: February 8, 2016
Are you responsible for reinvigorating your brand to achieve enduring profitable growth in a volatile world? Or for keeping a still-strong brand from fading in relevance and value? The Six Rules of Brand Revitalization, Second Edition presents an intensely practical blueprint for resurrecting or revitalizing...
Brilliant Agile Project Management
A Practical Guide to Using Agile, Scrum and Kanban
Language: English
Release Date: January 1, 2016
What is Agile Project Management and will it bring my project in on time and budget?
If you need a solid understanding of how Agile Project Management works so your projects can fully benefit from using this innovative and powerful approach, this book is essential reading.
Brilliant...
by Simon Cooper
Language: English
Release Date: December 18, 2014
Language: English
Release Date: December 18, 2014
All the tools you need for leadership success. Learn how to find and nurture the best talent around, manage work and team synergy to achieve maximum results and, most importantly, learn how to act and communicate as a true leader.
Brilliant Project Leader
What the best project leaders know, do and say to get results, every time
Language: English
Release Date: December 6, 2011
Many people struggle to lead a project with a successful outcome and they fail to keep them to budget, deliver on time and motivate a team. This book combines practical tools, personal tips and psychological insights to that you can:
- Realistically plan not only your time and resources but...
Inspirational Manager
How to Build Relationships That Deliver Results
Language: English
Release Date: March 22, 2011
Inspirational managers earn more respect, suffer less stress and produce better results than other managers. Want to be one? This book tells you how.
Drawing on the experiences of real inspirational managers, facing real challenges and managing real people, Inspirational Manager, now in its...
Brilliant Pitch
What to know, do and say to make the perfect pitch
Language: English
Release Date: July 9, 2012
In business, there is a moment when everyone has to make a pitch; it might be your own personal OK Corral, when the consequences of failure are too painful to even contemplate, but it will always be an occasion where the outcome really matters.
Brilliant Pitch will equip people to tackle pitch...
Big Data Analytics Beyond Hadoop
Real-Time Applications with Storm, Spark, and More Hadoop Alternatives
Language: English
Release Date: May 15, 2014
Master alternative Big Data technologies that can do what Hadoop can't: real-time analytics and iterative machine learning. When most technical professionals think of Big Data analytics today, they think of Hadoop. But there are many cutting-edge applications that Hadoop isn't well suited for, especially...
Web and Network Data Science
Modeling Techniques in Predictive Analytics
Language: English
Release Date: December 19, 2014
Master modern web and network data modeling: both theory and applications. In Web and Network Data Science, a top faculty member of Northwestern University’s prestigious analytics program presents the first fully-integrated treatment of both the business and academic elements of web and network...
Building a Digital Analytics Organization
Create Value by Integrating Analytical Processes, Technology, and People into Business Operations
Language: English
Release Date: July 25, 2013
Drive maximum business value from digital analytics, web analytics, site analytics, and business intelligence! In Building a Digital Analytics Organization, pioneering expert Judah Phillips thoroughly explains digital analytics to business practitioners, and presents best practices for using it to...