Kogan Page: 769 books
Innovation
How Innovators Think, Act and Change Our World
Language: English
Release Date: October 3, 2013
Any organisation looking to succeed in the global digital economy of today - and tomorrow - must innovate. Innovation introduces the global pioneers whose ideas and products have driven the changes that have revolutionised our world in every field. It showcases the pioneers who have broken the mould...
by Pat Wellington
Language: English
Release Date: June 3, 2010
Language: English
Release Date: June 3, 2010
Effective Customer Care is an essential guide to creating excellent customer service that will not only satisfy your customers and prompt orders, but also cement customer relationships and develop loyalty... and thus increase profits.
You will find out what really goes through a customer's...
by Richard Denny
Language: English
Release Date: February 3, 2013
Language: English
Release Date: February 3, 2013
Recognized internationally as one of the most effective sales improvement guides ever written, Selling to Win is an invaluable text for sales and marketing professionals. It explains clearly how to put winning techniques into action, featuring advice on getting a sale despite not being the cheapest,...
by Patrick Forsyth
Language: English
Release Date: June 3, 2012
Language: English
Release Date: June 3, 2012
New technological developments, changing legal requirements, new bosses and business partners - the forces of change are all around. In these uncertain times, the survival and future success of many businesses often depends on the ability of their managers and executives to move quickly, keeping up...
How the Stock Market Works
A Beginner's Guide to Investment
Language: English
Release Date: June 3, 2017
So just how does the investment industry really work?
Now more than ever, people are being affected by the fluctuations in the global economy and by financial uncertainty - with major impacts on their savings, portfolios and pensions. It takes not just savvy but real information to maintain...
Bids, Tenders and Proposals
Winning Business Through Best Practice
Language: English
Release Date: October 3, 2015
Bids, Tenders and Proposals is a practical guide to winning contracts and funding through competitive bids, proposals and tenders. Written in a clear, accessible style using examples and checklists from real-life winning bids and tenders, this book explains how to create bids that are outstanding...
by Drayton Bird
Language: English
Release Date: June 3, 2007
Language: English
Release Date: June 3, 2007
Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style.
The latest edition takes the book into new...
Paid Attention
Innovative Advertising for a Digital World
Language: English
Release Date: April 3, 2015
As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course...
Successful Interview Skills: How to Prepare, Answer Tough Questions and Get Your Ideal Job
How to Prepare, Answer Tough Questions and Get Your Ideal Job
Language: English
Release Date: August 3, 2009
Everyone at some point in their life will have to attend an interview. Whether they are applying for a job, a promotion, a training programme or even a college course, the fact remains that a questioning process will occur and the need to create a good impression is essential. Now in its fifth edition,...
Preparing the Perfect Job Application
Application Forms and Letters Made Easy
Language: English
Release Date: October 3, 2009
Application forms are designed to filter out unsuitable applicants and to ensure candidates for interview can be assessed objectively. How do you make sure that you pitch yourself properly and ensure your job application is more successful than those of others in the candidate pool? This book holds...
Thought Leadership
Prompting Businesses to Think and Learn
Language: English
Release Date: October 3, 2013
Like most buzzwords, thought leadership is an often misused and misunderstood term. But what is it really? And why do many of the world's leading companies invest serious money and smart people into this mysterious practice, building dedicated business units to create it? It sounds like business jargon,...
Dealing with Difficult People
Fast, Effective Strategies for Handling Problem People
Language: English
Release Date: June 3, 2019
Dealing with Difficult People will help you navigate the bullies, nit-pickers, manipulators and complainers who drive you mad at work. With example dialogue, techniques and tips, it will help you avoid horrible situations and keep your cool.
By understanding the motives and individual behaviours...
Management Stripped Bare
What They Don't Teach You at Business School
Language: English
Release Date: March 3, 2012
Management Stripped Bare from best-selling author Jo Owen is an essential everyday tool for managers based on 20 years of working at the sharp end. Irreverent and incisive,it provides realistic advice on over 150 everyday management challenges such as bad meetings, boring presentations, difficult...
The Leadership Skills Handbook
90 Essential Skills You Need to be a Leader
Language: English
Release Date: August 3, 2017
Winner of the CMI Management Book of the Year Awards in the 2012/2013 New Manager category, The Leadership Skills Handbook from best-selling author Jo Owen reveals the essential skills you need to be an effective leader. It shows you what works in practice, not in theory, in crucial areas such as...