Thought Leadership

Prompting Businesses to Think and Learn

Business & Finance, Management & Leadership, Leadership, Marketing & Sales
Cover of the book Thought Leadership by Laurie Young, Kogan Page
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Laurie Young ISBN: 9780749465124
Publisher: Kogan Page Publication: October 3, 2013
Imprint: Kogan Page Language: English
Author: Laurie Young
ISBN: 9780749465124
Publisher: Kogan Page
Publication: October 3, 2013
Imprint: Kogan Page
Language: English

Like most buzzwords, thought leadership is an often misused and misunderstood term. But what is it really? And why do many of the world's leading companies invest serious money and smart people into this mysterious practice, building dedicated business units to create it? It sounds like business jargon, but this ill-defined term captures a key practice that has been used for many years to create success for individuals, charities and vast companies.

Drawing on over 30 years of experience engaging with thought leadership, Laurie Young provides an extensive examination of its history, its purpose, its future, and how you can make thought leadership work for you. Packed with ground-breaking case studies from global organisations such as IBM, Deloitte, Allen & Overy, Fairtrade, Philips and Unilever; and with over 50 unique interviews with some of the world's acknowledged business leaders, Thought Leadership can help anyone involved in the business decision-making process to gain alignment across their company regarding the challenges they face.

Thought Leadership can come from any source in business - unique insight, research, executives, customer engagement, product managers, and expert professionals -. We all have knowledge, experience and a point of view. Laurie Young's accessible look at this fascinating and vital business practice is your first step to making thought leadership work for you and your organisation.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Like most buzzwords, thought leadership is an often misused and misunderstood term. But what is it really? And why do many of the world's leading companies invest serious money and smart people into this mysterious practice, building dedicated business units to create it? It sounds like business jargon, but this ill-defined term captures a key practice that has been used for many years to create success for individuals, charities and vast companies.

Drawing on over 30 years of experience engaging with thought leadership, Laurie Young provides an extensive examination of its history, its purpose, its future, and how you can make thought leadership work for you. Packed with ground-breaking case studies from global organisations such as IBM, Deloitte, Allen & Overy, Fairtrade, Philips and Unilever; and with over 50 unique interviews with some of the world's acknowledged business leaders, Thought Leadership can help anyone involved in the business decision-making process to gain alignment across their company regarding the challenges they face.

Thought Leadership can come from any source in business - unique insight, research, executives, customer engagement, product managers, and expert professionals -. We all have knowledge, experience and a point of view. Laurie Young's accessible look at this fascinating and vital business practice is your first step to making thought leadership work for you and your organisation.

More books from Kogan Page

Cover of the book The Business Skills Handbook by Laurie Young
Cover of the book Corporate Governance Ethics and CSR by Laurie Young
Cover of the book E-Business and Supply Chain Integration by Laurie Young
Cover of the book Touchpoint Leadership by Laurie Young
Cover of the book Cross-Cultural Management in Work Organisations by Laurie Young
Cover of the book Walmart by Laurie Young
Cover of the book The People Business by Laurie Young
Cover of the book Improve Your Communication Skills by Laurie Young
Cover of the book The Complete Guide to Professional Networking by Laurie Young
Cover of the book How to Master the BMAT by Laurie Young
Cover of the book How to Pass Verbal Reasoning Tests by Laurie Young
Cover of the book On Purpose by Laurie Young
Cover of the book The 8 Steps to Strategic Success by Laurie Young
Cover of the book Motivation and Performance by Laurie Young
Cover of the book The Lean Practitioner's Handbook by Laurie Young
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy