Kogan Page: 769 books
Stickier Marketing
How to Win Customers in a Digital Age
Language: English
Release Date: February 3, 2014
In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing...
Writing Skills for Public Relations
Style and Technique for Mainstream and Social Media
Language: English
Release Date: October 3, 2012
Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication. Covering both style and presentation, it addresses the dos and don'ts of English grammar, including jargon...
Digital State
How the Internet is Changing Everything
Language: English
Release Date: June 3, 2013
What is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses?
Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile apps - the technological revolution has transformed...
International Management
Explorations Across Cultures
Language: English
Release Date: August 3, 2012
Winner of the Management and Leadership Textbook category at the CMI Management Book of the Year Awards 2013/14, International Management explores management opportunities in encounters across the world between national, organizational, political, professional and social cultures. It is soundly based...
by Alison Branagan
Language: English
Release Date: June 28, 2009
Language: English
Release Date: June 28, 2009
Determined businesspeople find ways of getting started even when they don't know how. At some point, many entrepreneurs and managers feel they need to acquire new skills and brush up on existing ones in order to achieve targets, make money, and avoid mistakes.Making Sense of Business helps readers...
Scoring Points
How Tesco Continues to Win Customer Loyalty
Language: English
Release Date: August 3, 2008
Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work...
The Happy Manifesto
Make Your Organization a Great Workplace
Language: English
Release Date: January 3, 2013
Imagine a workplace where people are energized and motivated by being in control of the work they do. Imagine they are trusted and given freedom, within clear guidelines, to decide how to achieve their results. Imagine they are able to get the life balance they want. Imagine they are valued according...
Soul Trader
Putting the Heart Back into Your Business
Language: English
Release Date: October 3, 2012
If your heart's not in your business, why are you? In the flurry of everyday deadlines, fire fighting and all the pressing demands on our time, it's easy to forget the real reasons we started our own business in the first place. Soul Trader helps you connect with your personal mission, values and...
Fashion Brands
Branding Style from Armani to Zara
Language: English
Release Date: October 3, 2012
Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands...
Brand Success
How the World's Top 100 Brands Thrive and Survive
Language: English
Release Date: May 3, 2011
Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication,...
How They Blew It
The CEOs and Entrepreneurs Behind Some of the World's Most Catastrophic Business Failures
Language: English
Release Date: July 3, 2010
***How They Blew It***is a series of eye-popping tales of entrepreneurs and business leaders who went from corporate gurus to financial disaster zones in rapid and humiliating fashion. Full of surprising details and mind-blowing sums of money, it looks at the characteristics of these leaders and the...
Fit to Bust
How Great Companies Fail
Language: English
Release Date: March 3, 2011
Fit to Bust is an eye-opening investigation of the causes of that failure - whether it's a global financial crisis or a single disastrous decision that undermines years of hard work. Tim Phillips casts a wry eye over the biggest business disasters of recent history to provide you with the inside story...
by Richard Denny
Language: English
Release Date: February 28, 2006
Language: English
Release Date: February 28, 2006
Motivation is essential for business survival as well as for a rewarding personal life.. This stimulating book covers every aspect of this life-skill including: how to become highly motivated and achieve goals; understanding what motivates others and inspires them; and avoiding the pitfalls of de-motivation.
Adland
A Global History of Advertising
Language: English
Release Date: July 3, 2013
Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the...