Business-to-Business Marketing Management

Strategies, Cases and Solutions

Business & Finance, Marketing & Sales, Sales & Selling, Management & Leadership, Management
Cover of the book Business-to-Business Marketing Management by , Emerald Group Publishing Limited
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781780525778
Publisher: Emerald Group Publishing Limited Publication: April 4, 2012
Imprint: Emerald Group Publishing Limited Language: English
Author:
ISBN: 9781780525778
Publisher: Emerald Group Publishing Limited
Publication: April 4, 2012
Imprint: Emerald Group Publishing Limited
Language: English

This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what questions should executives ask when crafting and implementing effective strategies in B2B contexts; (2) what tentative answers may be useful for executives to consider to these questions; (3) what skills in crafting strategies and decisions are necessary for executives to excel in for achieving effective outcomes consistently; and how should the B2B go about acquiring these skills?

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what questions should executives ask when crafting and implementing effective strategies in B2B contexts; (2) what tentative answers may be useful for executives to consider to these questions; (3) what skills in crafting strategies and decisions are necessary for executives to excel in for achieving effective outcomes consistently; and how should the B2B go about acquiring these skills?

More books from Emerald Group Publishing Limited

Cover of the book Experiments in Organizational Economics by
Cover of the book Innovation in Libraries and Information Services by
Cover of the book Immigration and Work by
Cover of the book Social Conflict and Harmony by
Cover of the book Communication and Information Technologies Annual by
Cover of the book Leadership 2050 by
Cover of the book Performance Measurement and Management Control by
Cover of the book Studies in Law, Politics and Society by
Cover of the book New Technology-Based Firms in the New Millennium by
Cover of the book Adoption of Anglo-American models of corporate governance and financial reporting in China by
Cover of the book Factors Affecting Worker Well-Being by
Cover of the book Research in Economic History by
Cover of the book Research in the History of Economic Thought and Methodology by
Cover of the book Successful School Leadership Preparation and Development by
Cover of the book Accessible Instructional Design by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy