Changing Minds

The Art and Science of Changing Our Own and Other Peoples Minds

Business & Finance, Management & Leadership, Leadership
Cover of the book Changing Minds by Howard Gardner, Harvard Business Review Press
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Author: Howard Gardner ISBN: 9781633690653
Publisher: Harvard Business Review Press Publication: September 1, 2006
Imprint: Harvard Business Review Press Language: English
Author: Howard Gardner
ISBN: 9781633690653
Publisher: Harvard Business Review Press
Publication: September 1, 2006
Imprint: Harvard Business Review Press
Language: English

Think about the last time you tried to change someone’s mind about something important: a voter’s political beliefs; a customer’s favorite brand; a spouse’s decorating taste. Chances are you weren’t successful in shifting that person’s beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind – and offers ways to influence that process.

Remember that we don’t change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.

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Think about the last time you tried to change someone’s mind about something important: a voter’s political beliefs; a customer’s favorite brand; a spouse’s decorating taste. Chances are you weren’t successful in shifting that person’s beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind – and offers ways to influence that process.

Remember that we don’t change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.

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