| Author: | Nicole Lorat | ISBN: | 9783638473965 |
| Publisher: | GRIN Verlag | Publication: | February 26, 2006 |
| Imprint: | GRIN Verlag | Language: | English |
| Author: | Nicole Lorat |
| ISBN: | 9783638473965 |
| Publisher: | GRIN Verlag |
| Publication: | February 26, 2006 |
| Imprint: | GRIN Verlag |
| Language: | English |
Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: B (Credit), , 0 entries in the bibliography, language: English, abstract: The relationship between client and agency can make a difference between success or failure and the ability to work together successfully in the long-term. This report evaluates the client/agency relationship based on a practical example and provides recommendations to improve or terminate the relationship. It can be used as a guideline to review ones client agency relationship and take relevant steps to improve the outcomes of this working relationship.
Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: B (Credit), , 0 entries in the bibliography, language: English, abstract: The relationship between client and agency can make a difference between success or failure and the ability to work together successfully in the long-term. This report evaluates the client/agency relationship based on a practical example and provides recommendations to improve or terminate the relationship. It can be used as a guideline to review ones client agency relationship and take relevant steps to improve the outcomes of this working relationship.
