Conversational Capital

How to Create Stuff People Love to Talk About

Business & Finance, Management & Leadership, Planning & Forecasting, Marketing & Sales
Cover of the book Conversational Capital by Bertrand Cesvet, Tony Babinski, Eric Alper, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Bertrand Cesvet, Tony Babinski, Eric Alper ISBN: 9780132703741
Publisher: Pearson Education Publication: August 7, 2008
Imprint: FT Press Language: English
Author: Bertrand Cesvet, Tony Babinski, Eric Alper
ISBN: 9780132703741
Publisher: Pearson Education
Publication: August 7, 2008
Imprint: FT Press
Language: English

“In The Tipping Point, Malcolm Gladwell presents an important idea without any ‘how to.’ Now Bertrand Cesvet provides the ‘how to’ you need to create ‘Tipping Points’ for your business and success. This book is a compelling presentation of a powerful idea. This is how the new world will do business. Highly recommended if you care about your future.”

Stewart Emery, coauthor of international best-seller Success Built to Last

 

“Ultimately, magic is unexplainable. Still, Conversational Capital provides the most insightful analysis of what makes our shows ring in the heart of fans.”

Guy Laliberte, founder, Cirque du Soleil

 

“Like all great ideas, Conversational Capital is at its core simple: word-of-mouth momentum can be created, harnessed, and used to build consumer passion for a brand better and more cost-effectively than almost any other marketing medium.”

Rupert Duchesne,CEO of Aeroplan

 

“Marketing is an art that Conversational Capital turns smartly into science. This book provides the complete prescription for getting consumers excited about your ideas.”

Jim Champy, coauthor, Reenginering the Corporation, and author, Outsmart!

 

Embed into Your Products and Experiences the Ingredients that Drive Advocacy:

  • Create products and services that consumers find truly significant
  • Intensify consumption experiences to transform your brands into market leaders
  • Don’t settle for serendipity: manage and control the word-of-mouth around your brand by manipulating eight powerful experience amplifiers

For all the books that speak of the value of consumer advocacy, few indicate how to create it to begin with. Armed with a compelling set of examples from their own work in fostering leading brands, the authors reveal the triggers of word-of-mouth and a process to embedding them in your own products, helping you create stuff people love to talk about. From Bertrand Cesvet, chairman of Sid Lee, a leading purveyor of experiential design and communications services that leverages commercial creativity for breakthrough brands including Cirque du Soleil, adidas, and Red Bull.

 

1% of the proceeds from the royalties earned by the authors will be donated to the One Drop Foundation. The mission of the One DropTM Foundation is to fight poverty around the world by giving everyone access to safe water.

 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

“In The Tipping Point, Malcolm Gladwell presents an important idea without any ‘how to.’ Now Bertrand Cesvet provides the ‘how to’ you need to create ‘Tipping Points’ for your business and success. This book is a compelling presentation of a powerful idea. This is how the new world will do business. Highly recommended if you care about your future.”

Stewart Emery, coauthor of international best-seller Success Built to Last

 

“Ultimately, magic is unexplainable. Still, Conversational Capital provides the most insightful analysis of what makes our shows ring in the heart of fans.”

Guy Laliberte, founder, Cirque du Soleil

 

“Like all great ideas, Conversational Capital is at its core simple: word-of-mouth momentum can be created, harnessed, and used to build consumer passion for a brand better and more cost-effectively than almost any other marketing medium.”

Rupert Duchesne,CEO of Aeroplan

 

“Marketing is an art that Conversational Capital turns smartly into science. This book provides the complete prescription for getting consumers excited about your ideas.”

Jim Champy, coauthor, Reenginering the Corporation, and author, Outsmart!

 

Embed into Your Products and Experiences the Ingredients that Drive Advocacy:

For all the books that speak of the value of consumer advocacy, few indicate how to create it to begin with. Armed with a compelling set of examples from their own work in fostering leading brands, the authors reveal the triggers of word-of-mouth and a process to embedding them in your own products, helping you create stuff people love to talk about. From Bertrand Cesvet, chairman of Sid Lee, a leading purveyor of experiential design and communications services that leverages commercial creativity for breakthrough brands including Cirque du Soleil, adidas, and Red Bull.

 

1% of the proceeds from the royalties earned by the authors will be donated to the One Drop Foundation. The mission of the One DropTM Foundation is to fight poverty around the world by giving everyone access to safe water.

 

More books from Pearson Education

Cover of the book Animation with Scripting for Adobe Flash Professional CS5 Studio Techniques by Bertrand Cesvet, Tony Babinski, Eric Alper
Cover of the book The Core iOS Developer's Cookbook by Bertrand Cesvet, Tony Babinski, Eric Alper
Cover of the book Designing Connected Content by Bertrand Cesvet, Tony Babinski, Eric Alper
Cover of the book Special Edition Using Microsoft Office Home and Student 2007 by Bertrand Cesvet, Tony Babinski, Eric Alper
Cover of the book Smart Business, Social Business by Bertrand Cesvet, Tony Babinski, Eric Alper
Cover of the book My MacBook (Yosemite Edition) by Bertrand Cesvet, Tony Babinski, Eric Alper
Cover of the book Toad for Oracle Unleashed by Bertrand Cesvet, Tony Babinski, Eric Alper
Cover of the book Beginning Android Programming by Bertrand Cesvet, Tony Babinski, Eric Alper
Cover of the book Law Express: Jurisprudence by Bertrand Cesvet, Tony Babinski, Eric Alper
Cover of the book Computer Structure and Logic by Bertrand Cesvet, Tony Babinski, Eric Alper
Cover of the book King Lear: York Notes for A-level by Bertrand Cesvet, Tony Babinski, Eric Alper
Cover of the book The Photoshop Book for Digital Photographers by Bertrand Cesvet, Tony Babinski, Eric Alper
Cover of the book The Most Valuable Things in Life Do Not Involve Currency by Bertrand Cesvet, Tony Babinski, Eric Alper
Cover of the book It Starts with One by Bertrand Cesvet, Tony Babinski, Eric Alper
Cover of the book iTunes and iCloud for iPhone, iPad, & iPod touch Absolute Beginner's Guide by Bertrand Cesvet, Tony Babinski, Eric Alper
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy