Corporate Brand Personality

Re-focus Your Organization's Culture to Build Trust, Respect and Authenticity

Business & Finance, Management & Leadership, Planning & Forecasting, Leadership
Cover of the book Corporate Brand Personality by Lesley Everett, Kogan Page
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Author: Lesley Everett ISBN: 9780749471385
Publisher: Kogan Page Publication: February 3, 2016
Imprint: Kogan Page Language: English
Author: Lesley Everett
ISBN: 9780749471385
Publisher: Kogan Page
Publication: February 3, 2016
Imprint: Kogan Page
Language: English

***Corporate Brand Personality***addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect and strong values. Moving beyond simply how products are marketed and perceived, it shows the reader how to lead and engage people at every level within the organization to ensure consistent engagement with brand values.

Including practical models to show how corporate culture and values can be managed and improved,***Corporate Brand Personality***also provides real examples and case studies from the Marriott Hotel Group and Water Wellbeing Group among others that show how people's behaviours can deeply affect brand reputation through all areas of the business. Incorporating a complete strategy from start to finish, this book will help the reader build visible leadership, project an authentic brand image and reinforce their company's values.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

***Corporate Brand Personality***addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect and strong values. Moving beyond simply how products are marketed and perceived, it shows the reader how to lead and engage people at every level within the organization to ensure consistent engagement with brand values.

Including practical models to show how corporate culture and values can be managed and improved,***Corporate Brand Personality***also provides real examples and case studies from the Marriott Hotel Group and Water Wellbeing Group among others that show how people's behaviours can deeply affect brand reputation through all areas of the business. Incorporating a complete strategy from start to finish, this book will help the reader build visible leadership, project an authentic brand image and reinforce their company's values.

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