Corporate Public Relations

A New Historical Perspective

Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Corporate Public Relations by Marvin N. Olasky, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Marvin N. Olasky ISBN: 9781136696572
Publisher: Taylor and Francis Publication: October 16, 2013
Imprint: Routledge Language: English
Author: Marvin N. Olasky
ISBN: 9781136696572
Publisher: Taylor and Francis
Publication: October 16, 2013
Imprint: Routledge
Language: English

This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.

More books from Taylor and Francis

Cover of the book Nero by Marvin N. Olasky
Cover of the book China's Last Nomads: History and Culture of China's Kazaks by Marvin N. Olasky
Cover of the book Advances in Biolinguistics by Marvin N. Olasky
Cover of the book Agricultural Drones by Marvin N. Olasky
Cover of the book Mousepads, Shoe Leather, and Hope by Marvin N. Olasky
Cover of the book China's Rise in Africa by Marvin N. Olasky
Cover of the book Ageing in East Asia by Marvin N. Olasky
Cover of the book Cycling Futures by Marvin N. Olasky
Cover of the book Women of the Humiliati by Marvin N. Olasky
Cover of the book Society, Action and Space by Marvin N. Olasky
Cover of the book The Design of Biographia Literaria by Marvin N. Olasky
Cover of the book Migration in Comparative Perspective by Marvin N. Olasky
Cover of the book Language, Learning, Context by Marvin N. Olasky
Cover of the book Video Field Production and Editing by Marvin N. Olasky
Cover of the book Socialism and Religion by Marvin N. Olasky
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy