Designing Surveys

A Guide to Decisions and Procedures

Nonfiction, Reference & Language, Reference, Research, Social & Cultural Studies, Social Science
Cover of the book Designing Surveys by Johnny Blair, Dr. Ronald F. Czaja, Dr. Edward Blair, SAGE Publications
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Author: Johnny Blair, Dr. Ronald F. Czaja, Dr. Edward Blair ISBN: 9781483315805
Publisher: SAGE Publications Publication: April 17, 2013
Imprint: SAGE Publications, Inc Language: English
Author: Johnny Blair, Dr. Ronald F. Czaja, Dr. Edward Blair
ISBN: 9781483315805
Publisher: SAGE Publications
Publication: April 17, 2013
Imprint: SAGE Publications, Inc
Language: English

Written with the needs and goals of a novice researcher in mind, this fully updated Third Edition of Designing Surveys by Johnny Blair, Ronald F. Czaja, and Edward A. Blair provides an accurate account of how modern surveys are actually designed and conducted. Much more than a “how-to” guide, this up-to-date and accessible book presents the material in a social science context and teaches readers to think through decisions about sample design, questionnaire development, and data collection, rather than simply following prescriptive advice that may not be appropriate to particular practical situations. In addition to providing examples of alternative procedures, Designing Surveys shows how classic principles and recent research guide decision-making—from setting the basic features of the survey design to implementing instrument development, testing, and data collection. The new edition covers new developments in data collection technologies, provides a more comprehensive treatment of questionnaire development and pretesting, and includes completely new chapters on sample design and selection.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Written with the needs and goals of a novice researcher in mind, this fully updated Third Edition of Designing Surveys by Johnny Blair, Ronald F. Czaja, and Edward A. Blair provides an accurate account of how modern surveys are actually designed and conducted. Much more than a “how-to” guide, this up-to-date and accessible book presents the material in a social science context and teaches readers to think through decisions about sample design, questionnaire development, and data collection, rather than simply following prescriptive advice that may not be appropriate to particular practical situations. In addition to providing examples of alternative procedures, Designing Surveys shows how classic principles and recent research guide decision-making—from setting the basic features of the survey design to implementing instrument development, testing, and data collection. The new edition covers new developments in data collection technologies, provides a more comprehensive treatment of questionnaire development and pretesting, and includes completely new chapters on sample design and selection.

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