Differentiation as the key to success. A marketing plan for Starbucks

Business & Finance, Marketing & Sales
Cover of the book Differentiation as the key to success. A marketing plan for Starbucks by Katharina Reinhard, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Katharina Reinhard ISBN: 9783668176720
Publisher: GRIN Verlag Publication: March 17, 2016
Imprint: GRIN Verlag Language: English
Author: Katharina Reinhard
ISBN: 9783668176720
Publisher: GRIN Verlag
Publication: March 17, 2016
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of King Juan Carlos, language: English, abstract: The present paper develops a marketing plan for Starbucks. The author begins this task by performing a marketing analysis including a Porters Five Forces-analysis of the retail coffee and snacks industry. He then proceeds with an external and internal analysis, examining competitors and social, economic and environmental trends as well as the companies own resources and current position. Following a SWOT-Analysis, different aspects of strategic and operational marketing are highlighted, among them the product itself, price, place, promotion, targeting and segmentation. Finally, implementation and control of the strategy are discussed and a conclusion is drawn.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of King Juan Carlos, language: English, abstract: The present paper develops a marketing plan for Starbucks. The author begins this task by performing a marketing analysis including a Porters Five Forces-analysis of the retail coffee and snacks industry. He then proceeds with an external and internal analysis, examining competitors and social, economic and environmental trends as well as the companies own resources and current position. Following a SWOT-Analysis, different aspects of strategic and operational marketing are highlighted, among them the product itself, price, place, promotion, targeting and segmentation. Finally, implementation and control of the strategy are discussed and a conclusion is drawn.

More books from GRIN Verlag

Cover of the book Die Bewertungskategorien des IFRS 9 by Katharina Reinhard
Cover of the book Nachhaltige Kompetenzentwicklung mit eLearning? by Katharina Reinhard
Cover of the book Verschiedene Gesellschaftstheorien im Vergleich - Wie wird die zukünftige gesellschaftliche Entwicklung gesehen? by Katharina Reinhard
Cover of the book Analyse der Koransure Jonas (10:75-96) by Katharina Reinhard
Cover of the book Frauenbilder - Gestern und Heute by Katharina Reinhard
Cover of the book Zentrale versus dezentrale Anwendung des europäischen Kartellrechts by Katharina Reinhard
Cover of the book Haftung für Google AdWords by Katharina Reinhard
Cover of the book Arbeit mit Kindern und Medien by Katharina Reinhard
Cover of the book Gesenkschmieden von Stahl by Katharina Reinhard
Cover of the book Geschichte der Erwachsenenbildung by Katharina Reinhard
Cover of the book Securities in moveables in Deutschland und England by Katharina Reinhard
Cover of the book Ciencia y literatura - 1º comentario de texto en Metodología by Katharina Reinhard
Cover of the book Implementierung bei antizipierten Nachverhandlungen by Katharina Reinhard
Cover of the book 'Den Schritt hinauswagen!' - Konzeptualisierung des Widerstands im Exil in Anna Seghers Roman 'Transit' by Katharina Reinhard
Cover of the book A Whiff of familiarity in Margaret MitchellMitchell's 'Gone with the Wind' and Sarita Mandana's 'Tiger Hills' by Katharina Reinhard
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy