Doing Business Successfully in China

Business & Finance, Management & Leadership, Management
Cover of the book Doing Business Successfully in China by Mona Chung, Elsevier Science
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Author: Mona Chung ISBN: 9781780632766
Publisher: Elsevier Science Publication: August 17, 2011
Imprint: Chandos Publishing Language: English
Author: Mona Chung
ISBN: 9781780632766
Publisher: Elsevier Science
Publication: August 17, 2011
Imprint: Chandos Publishing
Language: English

Despite the overwhelming importance of the Chinese economy to the success of Western economies, there has yet to be an examination of why Western companies have had difficulties in doing business with the Chinese. A significant barrier that companies have difficulty to overcome is the effective communication with their Chinese counter parts. This major impediment is caused by no understanding of the cultural differences between the Chinese and Western business cultures. This book offers the solution to this problem: the bi-cultural personnel.

  • The first book presented by a true bi-cultural consultant and researcher who has depth knowledge in the understanding of both the Australian and Chinese markets, culture and more importantly the behavioural pattern of people from both sides of the businesses
  • Provides a totally new perspective for business managers and entrepreneurs to find out how to avoid the same fate as has befallen so many failed enterprises
  • The new perspective is to highlight the acceptance of cultural differences as the focus for devising and implementing successful strategy
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Despite the overwhelming importance of the Chinese economy to the success of Western economies, there has yet to be an examination of why Western companies have had difficulties in doing business with the Chinese. A significant barrier that companies have difficulty to overcome is the effective communication with their Chinese counter parts. This major impediment is caused by no understanding of the cultural differences between the Chinese and Western business cultures. This book offers the solution to this problem: the bi-cultural personnel.

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