E-Retailing Challenges and Opportunities in the Global Marketplace

Business & Finance, Marketing & Sales, Retailing, Nonfiction, Computers, Internet, Electronic Commerce
Cover of the book E-Retailing Challenges and Opportunities in the Global Marketplace by , IGI Global
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Author: ISBN: 9781466699236
Publisher: IGI Global Publication: February 26, 2016
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466699236
Publisher: IGI Global
Publication: February 26, 2016
Imprint: Business Science Reference
Language: English
The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market opportunities in the digital sphere, the global retail market is undergoing an era of rapid transformation as new web-based retail models emerge to meet the needs of the modern consumer. E-Retailing Challenges and Opportunities in the Global Marketplace explores the transformations occuring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping. Emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development, this publication is a critical reference source for business professionals, product strategists, web managers, IT specialists, and graduate-level students in the fields of business, retail management, and advertising.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market opportunities in the digital sphere, the global retail market is undergoing an era of rapid transformation as new web-based retail models emerge to meet the needs of the modern consumer. E-Retailing Challenges and Opportunities in the Global Marketplace explores the transformations occuring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping. Emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development, this publication is a critical reference source for business professionals, product strategists, web managers, IT specialists, and graduate-level students in the fields of business, retail management, and advertising.

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