Effective Crisis Communication

Moving From Crisis to Opportunity

Business & Finance, Marketing & Sales, Public Relations, Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Effective Crisis Communication by Dr. Robert R. Ulmer, Dr. Timothy L. Sellnow, Matthew W. Seeger, SAGE Publications
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Author: Dr. Robert R. Ulmer, Dr. Timothy L. Sellnow, Matthew W. Seeger ISBN: 9781506315751
Publisher: SAGE Publications Publication: November 10, 2017
Imprint: SAGE Publications, Inc Language: English
Author: Dr. Robert R. Ulmer, Dr. Timothy L. Sellnow, Matthew W. Seeger
ISBN: 9781506315751
Publisher: SAGE Publications
Publication: November 10, 2017
Imprint: SAGE Publications, Inc
Language: English

In this fully updated Fourth Edition of Effective Crisis Communication, three of today’s most respected crisis/risk communication scholars provide the latest theories and innovative approaches for handling crisis. Unlike other crisis communication texts, this acclaimed book answers the question, “what now?” and explains how organizations can create the potential for opportunity, renewal, and growth through effective crisis communication. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities. Practical lessons and in-depth case studies highlight successes and failures in dealing with core issues of crisis leadership, including managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis. 

**New to the Fourth Edition: **

  • New and updated examples and case studies include diverse cases from recent headlines such as SeaWorld’s reaction to Blackfish, the United Airlines debacle, and the Flint Water Crisis.
  • Updated theories and references throughout provide you with the latest information for effective crisis communication. 

 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In this fully updated Fourth Edition of Effective Crisis Communication, three of today’s most respected crisis/risk communication scholars provide the latest theories and innovative approaches for handling crisis. Unlike other crisis communication texts, this acclaimed book answers the question, “what now?” and explains how organizations can create the potential for opportunity, renewal, and growth through effective crisis communication. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities. Practical lessons and in-depth case studies highlight successes and failures in dealing with core issues of crisis leadership, including managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis. 

**New to the Fourth Edition: **

 

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