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Creating Something Just for You
Business & Finance, Management & Leadership, Planning & Forecasting
| Author: | Bertrand Cesvet, Tony Babinski, Eric Alper | ISBN: | 9780132479882 |
| Publisher: | Pearson Education | Publication: | August 12, 2010 |
| Imprint: | FT Press | Language: | English |
| Author: | Bertrand Cesvet, Tony Babinski, Eric Alper |
| ISBN: | 9780132479882 |
| Publisher: | Pearson Education |
| Publication: | August 12, 2010 |
| Imprint: | FT Press |
| Language: | English |
This is the eBook version of the printed book.
This Element is an excerpt from Conversational Capital: How to Create Stuff People Love to Talk About (9780137145508), by Bertrand Cesvet, Tony Babinski, and Eric Alper. Available in print and digital formats.
Delivering one-of-a-kind products and one-of-a-kind customer experiences.
With more than six billion people around, can anyone be truly unique? The explosive growth of customization in recent years tells us the answer is a loud, resounding “yes.” Consumers demand customization and differentiation. Given the chance to take advantage of these, no two people express themselves in the same way. Our desire to be one-of-a-kind is deeply seated--and it reflects reality....
This is the eBook version of the printed book.
This Element is an excerpt from Conversational Capital: How to Create Stuff People Love to Talk About (9780137145508), by Bertrand Cesvet, Tony Babinski, and Eric Alper. Available in print and digital formats.
Delivering one-of-a-kind products and one-of-a-kind customer experiences.
With more than six billion people around, can anyone be truly unique? The explosive growth of customization in recent years tells us the answer is a loud, resounding “yes.” Consumers demand customization and differentiation. Given the chance to take advantage of these, no two people express themselves in the same way. Our desire to be one-of-a-kind is deeply seated--and it reflects reality....
