Exclusive Product Offering

Creating Something Just for You

Business & Finance, Management & Leadership, Planning & Forecasting
Cover of the book Exclusive Product Offering by Bertrand Cesvet, Tony Babinski, Eric Alper, Pearson Education
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Author: Bertrand Cesvet, Tony Babinski, Eric Alper ISBN: 9780132479882
Publisher: Pearson Education Publication: August 12, 2010
Imprint: FT Press Language: English
Author: Bertrand Cesvet, Tony Babinski, Eric Alper
ISBN: 9780132479882
Publisher: Pearson Education
Publication: August 12, 2010
Imprint: FT Press
Language: English

This is the eBook version of the printed book.

This Element is an excerpt from Conversational Capital: How to Create Stuff People Love to Talk About (9780137145508), by Bertrand Cesvet, Tony Babinski, and Eric Alper. Available in print and digital formats.

 

 

Delivering one-of-a-kind products and one-of-a-kind customer experiences.

 

 

With more than six billion people around, can anyone be truly unique? The explosive growth of customization in recent years tells us the answer is a loud, resounding “yes.” Consumers demand customization and differentiation. Given the chance to take advantage of these, no two people express themselves in the same way. Our desire to be one-of-a-kind is deeply seated--and it reflects reality....

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This is the eBook version of the printed book.

This Element is an excerpt from Conversational Capital: How to Create Stuff People Love to Talk About (9780137145508), by Bertrand Cesvet, Tony Babinski, and Eric Alper. Available in print and digital formats.

 

 

Delivering one-of-a-kind products and one-of-a-kind customer experiences.

 

 

With more than six billion people around, can anyone be truly unique? The explosive growth of customization in recent years tells us the answer is a loud, resounding “yes.” Consumers demand customization and differentiation. Given the chance to take advantage of these, no two people express themselves in the same way. Our desire to be one-of-a-kind is deeply seated--and it reflects reality....

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