Exploring the Dynamics of Consumerism in Developing Nations

Business & Finance, Marketing & Sales, Consumer Behaviour, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Exploring the Dynamics of Consumerism in Developing Nations by , IGI Global
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Author: ISBN: 9781522579083
Publisher: IGI Global Publication: January 11, 2019
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522579083
Publisher: IGI Global
Publication: January 11, 2019
Imprint: Business Science Reference
Language: English

As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions. Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions. Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.

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