For Immediate Release

Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations

Business & Finance, Marketing & Sales, Public Relations
Cover of the book For Immediate Release by Ronn Torossian, BenBella Books, Inc.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ronn Torossian ISBN: 9781936661275
Publisher: BenBella Books, Inc. Publication: October 18, 2011
Imprint: BenBella Books Language: English
Author: Ronn Torossian
ISBN: 9781936661275
Publisher: BenBella Books, Inc.
Publication: October 18, 2011
Imprint: BenBella Books
Language: English

It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive—and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate Release, Ronn Torossian reveals how public relations can do just that—while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving crises quickly; and improving first page results on the most powerful search engine in the world (Google).

For Immediate Release will show you how to:

Frame the debate and control the conversation
Use new and old media in tandem to find your audiences and create highly personal, relevant impressions tailored for them
Promote the interests of your brand or business; deter or potentially stop what is not in your interest
Build on great press, and avoid or minimize bad press
Ensure the first thing people see about your business or brand during an Internet search is exactly what you want them to see
Handle a crisis in the most effective and efficient manner
See the positive difference effective PR makes through compelling case studies—Louis Vuitton, Fubu, BP, Toyota, Philip Stein, Zappos, and interviews with experts including Dr. Keith Ablow, political strategists Frank Luntz, Roger Stone and Hank Sheinkopf, and many others—and your own business.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive—and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate Release, Ronn Torossian reveals how public relations can do just that—while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving crises quickly; and improving first page results on the most powerful search engine in the world (Google).

For Immediate Release will show you how to:

Frame the debate and control the conversation
Use new and old media in tandem to find your audiences and create highly personal, relevant impressions tailored for them
Promote the interests of your brand or business; deter or potentially stop what is not in your interest
Build on great press, and avoid or minimize bad press
Ensure the first thing people see about your business or brand during an Internet search is exactly what you want them to see
Handle a crisis in the most effective and efficient manner
See the positive difference effective PR makes through compelling case studies—Louis Vuitton, Fubu, BP, Toyota, Philip Stein, Zappos, and interviews with experts including Dr. Keith Ablow, political strategists Frank Luntz, Roger Stone and Hank Sheinkopf, and many others—and your own business.

More books from BenBella Books, Inc.

Cover of the book Screw the Valley by Ronn Torossian
Cover of the book The Happy Herbivore Guide to Plant-Based Living by Ronn Torossian
Cover of the book Establishing Alliances by Ronn Torossian
Cover of the book Cruithne Mythology and the House of Night by Ronn Torossian
Cover of the book Boarding the Enterprise by Ronn Torossian
Cover of the book Blissful Basil by Ronn Torossian
Cover of the book The Entrepreneur Equation by Ronn Torossian
Cover of the book The Community College Guide by Ronn Torossian
Cover of the book Toxic Beauty by Ronn Torossian
Cover of the book A New Dawn by Ronn Torossian
Cover of the book Antiheroes by Ronn Torossian
Cover of the book Joss Whedon by Ronn Torossian
Cover of the book Body Respect by Ronn Torossian
Cover of the book REO Boom by Ronn Torossian
Cover of the book The Five-Year Party by Ronn Torossian
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy