For Immediate Release

Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations

Business & Finance, Marketing & Sales, Public Relations
Cover of the book For Immediate Release by Ronn Torossian, BenBella Books, Inc.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ronn Torossian ISBN: 9781936661275
Publisher: BenBella Books, Inc. Publication: October 18, 2011
Imprint: BenBella Books Language: English
Author: Ronn Torossian
ISBN: 9781936661275
Publisher: BenBella Books, Inc.
Publication: October 18, 2011
Imprint: BenBella Books
Language: English

It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive—and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate Release, Ronn Torossian reveals how public relations can do just that—while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving crises quickly; and improving first page results on the most powerful search engine in the world (Google).

For Immediate Release will show you how to:

Frame the debate and control the conversation
Use new and old media in tandem to find your audiences and create highly personal, relevant impressions tailored for them
Promote the interests of your brand or business; deter or potentially stop what is not in your interest
Build on great press, and avoid or minimize bad press
Ensure the first thing people see about your business or brand during an Internet search is exactly what you want them to see
Handle a crisis in the most effective and efficient manner
See the positive difference effective PR makes through compelling case studies—Louis Vuitton, Fubu, BP, Toyota, Philip Stein, Zappos, and interviews with experts including Dr. Keith Ablow, political strategists Frank Luntz, Roger Stone and Hank Sheinkopf, and many others—and your own business.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive—and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate Release, Ronn Torossian reveals how public relations can do just that—while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving crises quickly; and improving first page results on the most powerful search engine in the world (Google).

For Immediate Release will show you how to:

Frame the debate and control the conversation
Use new and old media in tandem to find your audiences and create highly personal, relevant impressions tailored for them
Promote the interests of your brand or business; deter or potentially stop what is not in your interest
Build on great press, and avoid or minimize bad press
Ensure the first thing people see about your business or brand during an Internet search is exactly what you want them to see
Handle a crisis in the most effective and efficient manner
See the positive difference effective PR makes through compelling case studies—Louis Vuitton, Fubu, BP, Toyota, Philip Stein, Zappos, and interviews with experts including Dr. Keith Ablow, political strategists Frank Luntz, Roger Stone and Hank Sheinkopf, and many others—and your own business.

More books from BenBella Books, Inc.

Cover of the book The Business of Flipping Homes by Ronn Torossian
Cover of the book The Path Redefined by Ronn Torossian
Cover of the book Babylon Confidential by Ronn Torossian
Cover of the book Evangelpreneur by Ronn Torossian
Cover of the book The Zen of Social Media Marketing by Ronn Torossian
Cover of the book Vindicated by Ronn Torossian
Cover of the book Smart Pop Preview 2014 by Ronn Torossian
Cover of the book It's All Greek to Me by Ronn Torossian
Cover of the book The Contractor by Ronn Torossian
Cover of the book Screw the Valley by Ronn Torossian
Cover of the book The Actor's Life by Ronn Torossian
Cover of the book Whole by Ronn Torossian
Cover of the book Living Large by Ronn Torossian
Cover of the book Bare Knuckle People Management by Ronn Torossian
Cover of the book Selling Continuously by Ronn Torossian
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy