How, if at all, have the mass media reinforced social inequalities?

Nonfiction, Social & Cultural Studies, Social Science, Cultural Studies, Popular Culture
Cover of the book How, if at all, have the mass media reinforced social inequalities? by Robert Conrad, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Robert Conrad ISBN: 9783638152556
Publisher: GRIN Publishing Publication: November 7, 2002
Imprint: GRIN Publishing Language: English
Author: Robert Conrad
ISBN: 9783638152556
Publisher: GRIN Publishing
Publication: November 7, 2002
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2002 in the subject Sociology - Media, Art, Music, grade: 17 of 20, University of Aberdeen (Department of Sociology and Anthropology), course: Introductory Sociology 2, 23 entries in the bibliography, language: English, abstract: Why do sociologists have to deal with mass media? Mass media is a big part of modern societies. It seems to be omnipresent and therefore has an impact on societies. It influences and changes society, it favours and it discriminates certain groups of the society. The effect on the audience is not arbitrary but dependent on issues of strong interest for sociology namely, class, gender, social context, ethnicity but also other factors like age and sexuality. Since the 1960s media research expanded to examine the effects on the audience and its feedback. In this essay we will examine how the mass media reinforces social inequalities. To do this we will take a brief look at what kind of social inequalities existed in the era before the appearance of the mass media. Then the way of how the mass media reinforces these existing social inequalities today, towards the way in which minorities will be treated. Moreover the focus of this essay will shift to how different groups of people can approach the mass media in terms of its access. Finally this text will give a brief outlook to the possible future development will be presented in its outlines. In addition to that lopsidedness will be avoided by portraying not only the incriminatory theories that affirm the reinforcement of social inequalities through the media like the functionalist theory or the Marxist's point of view but also some imposing views. 'Media' is the plural word of 'medium'. 'A medium is a means of communication such as print, radio or television. The mass media are defined as a large-scale organization which use one or more of these technologies to communicate with large numbers of people.' (Marshall 1996: 313). 'Social inequalities' are 'unequal rewards or opportunities for different individuals within a group or groups within a society' (Marshall 1996: 313). We have to be very critical with that definition otherwise we can find an unjust treatment for every person and therefore everybody would be unequally treated. [...]

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2002 in the subject Sociology - Media, Art, Music, grade: 17 of 20, University of Aberdeen (Department of Sociology and Anthropology), course: Introductory Sociology 2, 23 entries in the bibliography, language: English, abstract: Why do sociologists have to deal with mass media? Mass media is a big part of modern societies. It seems to be omnipresent and therefore has an impact on societies. It influences and changes society, it favours and it discriminates certain groups of the society. The effect on the audience is not arbitrary but dependent on issues of strong interest for sociology namely, class, gender, social context, ethnicity but also other factors like age and sexuality. Since the 1960s media research expanded to examine the effects on the audience and its feedback. In this essay we will examine how the mass media reinforces social inequalities. To do this we will take a brief look at what kind of social inequalities existed in the era before the appearance of the mass media. Then the way of how the mass media reinforces these existing social inequalities today, towards the way in which minorities will be treated. Moreover the focus of this essay will shift to how different groups of people can approach the mass media in terms of its access. Finally this text will give a brief outlook to the possible future development will be presented in its outlines. In addition to that lopsidedness will be avoided by portraying not only the incriminatory theories that affirm the reinforcement of social inequalities through the media like the functionalist theory or the Marxist's point of view but also some imposing views. 'Media' is the plural word of 'medium'. 'A medium is a means of communication such as print, radio or television. The mass media are defined as a large-scale organization which use one or more of these technologies to communicate with large numbers of people.' (Marshall 1996: 313). 'Social inequalities' are 'unequal rewards or opportunities for different individuals within a group or groups within a society' (Marshall 1996: 313). We have to be very critical with that definition otherwise we can find an unjust treatment for every person and therefore everybody would be unequally treated. [...]

More books from GRIN Publishing

Cover of the book Celie's process of finding a voice and self-fulfillment In Alice Walker's 'The Color Purple' by Robert Conrad
Cover of the book Mt. Fuji - religion and tourism by Robert Conrad
Cover of the book The History of Shi'ism and Iranian Shi'ism by Robert Conrad
Cover of the book The 'soft people' in Tennessee Williams plays by Robert Conrad
Cover of the book Are M&A Advisors Value Drivers in the European Construction Industry? by Robert Conrad
Cover of the book Music and Advertising in Television I by Robert Conrad
Cover of the book John Locke - Some thoughts concerning education by Robert Conrad
Cover of the book In what ways did Deng Xiaoping's chosen developmental path for China differ from Mao Zedong's? by Robert Conrad
Cover of the book Will Fish Ever Fly? A Paper Discussing Racial Issues in Richard Powers' The Time of Our Singing by Robert Conrad
Cover of the book Words and phrases that are to do with sex in literary and spoken English - Responses to offending language from the eighteenth and nineteenth century by Robert Conrad
Cover of the book Lydia's Elopement and Its Functions in Jane Austen's Pride and Prejudice by Robert Conrad
Cover of the book Using Data Mining for Facilitating User Contributions in the Social Semantic Web by Robert Conrad
Cover of the book Ergativity and causativity by Robert Conrad
Cover of the book Language and Gender - Is there a gender gap in language? by Robert Conrad
Cover of the book Novartis - an internal scanning of a pharmaceutical company by Robert Conrad
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy