Innovation and new product development

Launch strategy and market plan for the new product 'Click and Drain'

Business & Finance, Marketing & Sales
Cover of the book Innovation and new product development by Jörg-Stefan Schöttler, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jörg-Stefan Schöttler ISBN: 9783638248761
Publisher: GRIN Publishing Publication: January 28, 2004
Imprint: GRIN Publishing Language: English
Author: Jörg-Stefan Schöttler
ISBN: 9783638248761
Publisher: GRIN Publishing
Publication: January 28, 2004
Imprint: GRIN Publishing
Language: English
Seminar paper from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Otago (Marketing Department), course: Marketing 306, 5 entries in the bibliography, language: English, abstract: Excerpt: The following report details a proposal for a revolutionary new Breville product: a Click and Drain convenience pot. This report details the development of this innovative product from the initial Concept Development right through to a Financial Analysis and a Market Launch Strategy. Breville's new Click and Drain convenience pot is an ergonomically designed product to make draining boiling water from pots both safer and easier. This is achieved by clicking off one of the two ergonomically designed handles to expose water-draining holes. The Click and Drain is crafted in brushed stainless steel, and is made with a Quantanium? non-scratch, non-stick interior. The glass Cook and Look? lid of the new Click and Drain pot can be locked on for further convenience and safety.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Seminar paper from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Otago (Marketing Department), course: Marketing 306, 5 entries in the bibliography, language: English, abstract: Excerpt: The following report details a proposal for a revolutionary new Breville product: a Click and Drain convenience pot. This report details the development of this innovative product from the initial Concept Development right through to a Financial Analysis and a Market Launch Strategy. Breville's new Click and Drain convenience pot is an ergonomically designed product to make draining boiling water from pots both safer and easier. This is achieved by clicking off one of the two ergonomically designed handles to expose water-draining holes. The Click and Drain is crafted in brushed stainless steel, and is made with a Quantanium? non-scratch, non-stick interior. The glass Cook and Look? lid of the new Click and Drain pot can be locked on for further convenience and safety.

More books from GRIN Publishing

Cover of the book Towards an ever closer union? The US-UK special relationship until the UK´s final accession to European Community 1973 by Jörg-Stefan Schöttler
Cover of the book Successes and failures of Harold Wilson's premiership by Jörg-Stefan Schöttler
Cover of the book Science Fiction analysis. Philip K. Dick's 'Do Androids Dream of Electric Sheep?' by Jörg-Stefan Schöttler
Cover of the book Benito Cereno: Delano -The Unreliable Narrator by Jörg-Stefan Schöttler
Cover of the book Are authoritarian states more able to resort to the use of violence than democracies to fulfill their foreign policy aims? by Jörg-Stefan Schöttler
Cover of the book Antecedents and outcomes of expatriate adjustment - The influence of motivation and acculturation attitude on adjustment and performance by Jörg-Stefan Schöttler
Cover of the book Fraught with significance: The meaning of names in Clifford Odets' »Golden Boy« by Jörg-Stefan Schöttler
Cover of the book Motivation im Kunstunterricht by Jörg-Stefan Schöttler
Cover of the book Electoral reform in Germany and Canada by Jörg-Stefan Schöttler
Cover of the book Difficulties in second language acquisition by Jörg-Stefan Schöttler
Cover of the book Environmental consciousness in USA by Jörg-Stefan Schöttler
Cover of the book Impact of restructuring and privatization on the performance of the electricity sector in Nigeria by Jörg-Stefan Schöttler
Cover of the book Photogrammetrische Luftbildbearbeitung - Anleitung an einem Kartenbeispiel by Jörg-Stefan Schöttler
Cover of the book An Analysis of the Effect of Ideology on the Life Expectancy of Terrorist Organisations by Jörg-Stefan Schöttler
Cover of the book Applied Marketing Strategy - The Rocker Hotel Sunderland by Jörg-Stefan Schöttler
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy