International Marketing in Fast Changing Environment

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book International Marketing in Fast Changing Environment by , Emerald Group Publishing Limited
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781781908976
Publisher: Emerald Group Publishing Limited Publication: October 8, 2013
Imprint: Emerald Group Publishing Limited Language: English
Author:
ISBN: 9781781908976
Publisher: Emerald Group Publishing Limited
Publication: October 8, 2013
Imprint: Emerald Group Publishing Limited
Language: English

Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in external and internal environments of the firm on international marketing. Major themes include: emerging market firms? innovation, technology-enabled marketing innovation, global account management, knowledge sharing in international alliances, internationalization of small and entrepreneurial firms, export marketing channels, global companies and issues of national culture on consumers? Evaluation of MNEs performance and teaching international marketing to students. Papers in part one focus on innovation from emerging markets, including the impact of technological innovation on management innovation in terms of global account management in emerging markets firms and the impact of context on international strategic alliance knowledge transfer and innovation. Part two combines studies with a small- and medium-sized firm perspective and a focus on entrepreneurship. Part 3 looks at export marketing issues, such as sales subsidiaries, foreign channel selection and dependence on export channel co-ordination. Part 4 is devoted to globalization and culture issues, including the dimensions of a global company and the impact of pervasion of national culture on consumers? Evaluation of MNEs performance. Part 5 deals with the effectiveness of alternative teaching methods of international marketing.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in external and internal environments of the firm on international marketing. Major themes include: emerging market firms? innovation, technology-enabled marketing innovation, global account management, knowledge sharing in international alliances, internationalization of small and entrepreneurial firms, export marketing channels, global companies and issues of national culture on consumers? Evaluation of MNEs performance and teaching international marketing to students. Papers in part one focus on innovation from emerging markets, including the impact of technological innovation on management innovation in terms of global account management in emerging markets firms and the impact of context on international strategic alliance knowledge transfer and innovation. Part two combines studies with a small- and medium-sized firm perspective and a focus on entrepreneurship. Part 3 looks at export marketing issues, such as sales subsidiaries, foreign channel selection and dependence on export channel co-ordination. Part 4 is devoted to globalization and culture issues, including the dimensions of a global company and the impact of pervasion of national culture on consumers? Evaluation of MNEs performance. Part 5 deals with the effectiveness of alternative teaching methods of international marketing.

More books from Emerald Group Publishing Limited

Cover of the book Efficacy of Assistive Technology Interventions by
Cover of the book Institutional Investors' Power to Change Corporate Behavior by
Cover of the book Contesting Institutional Hegemony in Today’s Business Schools by
Cover of the book Adolescent Experiences and Adult Work Outcomes by
Cover of the book Uncertainty and Strategic Decision Making by
Cover of the book Advances in Business and Management Forecasting by
Cover of the book Globalizing China by
Cover of the book Special Issue by
Cover of the book European Public Leadership in Crisis? by
Cover of the book Advances in Industrial & Labor Relations by
Cover of the book Transforming Learning Environments by
Cover of the book The Exorbitant Burden by
Cover of the book The Challenges of Ethics and Entrepreneurship in the Global Environment by
Cover of the book Communication and Information Technologies Annual by
Cover of the book Doing Research That Matters by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy